Axel Springer buys eMarketer to reduce digital ad dependency

The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription business and reducing dependence on advertising.The media group, which took control of Business Insider in a $442m deal in September, has taken a 93% stake in the business. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-06-10 00:00:00 UTC ]
News tagged with: #business insider #media group

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Axel Springer Buys eMarketer, Extending U.S. and Digital Push

Axel Springer has agreed to buy market researcher eMarketer at an enterprise value of about $250 million as the German publisher continues its push into digital businesses and English-speaking markets.The German media group is paying $242 million for 93% of the shares in eMarketer, taking the... Continue reading at Advertising Age

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What a $6.5 million Super Bowl ad can buy in digital media

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What a $5.5 million Super Bowl ad can buy in digital media

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What a $5.5 million Super Bowl ad can buy in digital media

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Axel Springer Merges eMarketer, Business Insider Intelligence to Form ‘Insider Intelligence’

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