How Brexit is helping shape Business Insider’s Facebook Live strategy

For Business Insider, Facebook Live means more live news and events coverage. The publisher is now doing six live streams per day across its Business Insider, Business Insider UK, Tech Insider and Insider pages. The content, which is overseen by a four-person team, focuses on covering big news and events such as Brexit, for which the publisher did live interviews explaining the issue while also covering rallies and protests held after the vote. The post How Brexit is helping shape Business Insider’s Facebook Live strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-07-01 00:00:00 UTC ]
News tagged with: #business insider

Other Publishing stories related to: 'How Brexit is helping shape Business Insider’s Facebook Live strategy'


How Brexit is helping shape Business Insider’s Facebook Live strategy

For Business Insider, Facebook Live means more live news and events coverage. The publisher is now doing six live streams per day across its Business Insider, Business Insider UK, Tech Insider and Insider pages. The content, which is overseen by a four-person team, focuses on covering big news... Continue reading at Digiday

[ Digiday | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider


Inside Facebook-born Freeda Media’s distributed publishing strategy

Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-27 00:00:00 UTC ]
More news stories like this |


All cheese, all the time: Business Insider’s ‘slightly niche’ approach to Facebook

Insider, Business Insider’s lifestyle site, has spun off a dozen Facebook pages, including home, art, dessert, beauty -- and even cheese. "People will follow this page because they love cheese," Insider editor in chief Nicholas Carlson said. "And they know exactly what they’re going to get from... Continue reading at Digiday

[ Digiday | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #business insider #lifestyle site #multiple accounts #ad revenue


Publisher trend inception: Facebook Live meets commerce strategies

Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brit + #early success #facebook live


Business Insider joins 1 billion monthly Facebook video views club

Business Insider says it did 1 billion views on Facebook in March. The milestone comes just eight months after the company started publishing videos directly to the social network. The focus on social distribution has also driven a more “nuanced” approach to how Business Insider staffs its video... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video team #business insider #social distribution #social teams


Axel Springer Merges eMarketer, Business Insider Intelligence to Form ‘Insider Intelligence’

eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-06 21:51:48 UTC ]
More news stories like this | News stories tagged with: #business insider #german publishing


The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter

The NHL's move to simulcast on Facebook and Twitter indicates a parity between the platforms but also shows how their livestreaming services differ. The post The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-24 04:00:38 UTC ]
More news stories like this | News stories tagged with: #twitter appeared


Bleacher Report to broadcast live sports using Facebook Live

Bleacher Report is wading into live sports by broadcasting three top high-school football games on Facebook Live this fall. It’s a big production for the Turner-owned publisher, which will have 20 to 25 crew members involved in the production. While not the first publisher to stream a full game... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #bleacher report #social features


Facebook Is Testing Mid-Roll Video Ads in Facebook Live

Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday.These are Facebook's first ads that get served directly inside videos on the social network. "We're running a small test where a group of publishers... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live


Business Insider Publishes on Social Sites with New ‘Insider’ Project

Online publishers are increasingly experimenting with “distributed” publishing models, whereby they post content directly to social sites, messaging apps and other platforms instead of driving users back to their ow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social sites #messaging apps


Facebook to Help Mobile Apps Auction Off Their Ads Using Facebook Data

For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook data


OpenAI will pay to train its models on Business Insider and Politico articles

OpenAI will pay German publisher Axel Springer to use its news articles to train its AI models and show real-time information from Axel Springer's brands, which include Business Insider and Politico in the US and Bild and Welt in Europe, in ChatGPT’s responses. None of the companies disclosed... Continue reading at Engadget

[ Engadget | 2023-12-13 20:03:27 UTC ]
More news stories like this | News stories tagged with: #deeply committed #vox media #bbc news #striking deals #ai companies #revenue source #media business #news publisher #artificial intelligence #german publisher


2023 in books: Protests, bannings and the rise of AI helped shape the story of publishing

The publishing world made plenty of news in 2023, but not only because of the books themselves Continue reading at ABC News

[ ABC News | 2023-12-08 14:55:07 UTC ]
More news stories like this | News stories tagged with: #publishing world


Secrets Live Inside My Son’s Ears

The Oracle by Joanna Pearson You name it, Lola’s found it in someone’s ear. A green Skittle, a watch battery, the tarnished back of a gold earring, a bunched-up bit of mint floss, a Lego head. Insects—yes, of course. Roaches of various sizes, a wasp, a small beetle. Hardened ear wax (cerumen,... Continue reading at Electric Literature

[ Electric Literature | 2023-07-31 11:05:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #pearson


Hitting the Books: Meet the man who helped Microsoft break into the entertainment business

Some of us are destined to lead successful lives thanks to the circumstances of our birth. Some of us, like attorney Bruce Jackson, are destined to lead such lives in spite them. Raised in New York's Amsterdam housing projects and subjected to the daily brutalities of growing up a black man in... Continue reading at Engadget

[ Engadget | 2023-02-19 15:30:33 UTC ]
More news stories like this | News stories tagged with: #television shows #thousand miles #black culture #civil rights #bill clinton #digital media


12 Sci-Fi Stories to Help Make Sense of the Climate, Risk, and Our Digital Lives

Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate

[ Slate | 2022-12-30 10:50:00 UTC ]
More news stories like this | News stories tagged with: #make sense #digital lives #short stories


People Who Shaped the Book Business

A glance at the movers and shakers over a century, and some who have starred in the past 25 years (reprinted from PW's 125th Anniversary issue in July 1997) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book business


Lively depiction of abolition dissects its competing philosophies and strategies

In "The Color of Abolition," Linda Hirshman explores the antislavery movement through three charismatic characters. Continue reading at The Washington Post

[ The Washington Post | 2022-03-25 12:35:05 UTC ]
More news stories like this |


Facebook’s strategy: Avert disaster, apologize and keep growing

Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post

[ The Washington Post | 2021-07-09 05:04:42 UTC ]
More news stories like this | News stories tagged with: #avert disaster


What $39M from NIH means for Vibrent Health's business — and the database it’s helping to build

The Fairfax company will continue providing its digital health platform for the All of Us research program, an NIH initiative building a database of more than 1 million patients. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-09-02 11:30:00 UTC ]
More news stories like this | News stories tagged with: #fairfax