#brand advertisers

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How The Economist is getting more reach for VR content

Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are... Continue reading at 'Digiday'

[ Digiday | 2016-12-21 00:00:00 UTC ]
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It's Time to Fix the Viewability Tower of Babel

At last week's Association of National Advertisers annual Masters of Marketing conference, ANA CEO Bob Liodice ringingly endorsed adoption of the industry's viewable impression standard for digital advertising. His position was backed the same morning by Procter & Gamble CMO Marc Pritchard,... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand advertisers

Nielsen Ratings Tool Designed to Compare TV, Web

Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way that’s similar to how branded ad campaigns are measured on television. Online... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide advertisers #brand advertisers