Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading >> [ Source: Advertising Age | 2016-12-17 00:00:00 UTC ]
Australian book sales have plunged 10% in 2012, but ebook sales are finally taking off, writes Andrew Wilkins. Continue reading >> [ Source: Publishing Perspectives | 2012-10-16 00:00:00 UTC ]
After years of refusing to release her boy-wizard books in electronic format, Harry Potter mastermind J.K. Rowling is finally taking the digital plunge, launching an online store that will sell Harry Potter ebooks directly to consumers and a social-networking site designed to keep the Potter... Continue reading >> [ Source: AllThingsD | 2011-06-23 00:00:00 UTC ]