Sound & Vision was so revered that Apple brought its first iPod to its offices by hand. It’s now a victim of the industry it coveredSound & Vision once commanded respect. Sony, Netflix, even 60 Minutes all visited the magazine’s 45th floor offices north of Times Square. Apple... Continue reading >> [ Source: The Guardian | 2024-08-21 13:30:07 UTC ]
Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding... Continue reading >> [ Source: Digiday | 2024-06-26 13:42:23 UTC ]
Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading >> [ Source: The Guardian | 2024-02-28 19:24:36 UTC ]
Poor result weighed down by lower print and digital advertising at News Corp Australia, a division that includes flagship newspaper The AustralianRupert Murdoch’s News Corporation has recorded a steep 75% drop in full-year profit but sees opportunities ahead as it expands the use of cost-saving... Continue reading >> [ Source: The Guardian | 2023-08-11 00:14:07 UTC ]
Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading >> [ Source: The Guardian | 2022-08-08 23:21:18 UTC ]
In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading >> [ Source: Publishers Weekly | 2022-05-16 04:00:00 UTC ]
Amazon is planning a global recruitment drive to hire 55,000 staff, including 2,500 in the UK, to accommodate the demand for online retail and digital advertising. Continue reading >> [ Source: The Bookseller | 2021-09-01 19:48:27 UTC ]
As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading >> [ Source: AdWeek | 2021-07-19 12:56:17 UTC ]
Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading >> [ Source: Digiday | 2020-10-08 01:00:00 UTC ]
Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading >> [ Source: Advertising Age | 2019-09-09 16:35:44 UTC ]
Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading >> [ Source: Advertising Age | 2019-05-28 07:00:00 UTC ]
Small publishers overly reliant on Google and digital advertising are likely to feel the pain if copyright reform changes go through. The post In EU copyright battle, Google challenges the will of regulators appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-02-11 00:00:00 UTC ]
The company will continue to publish more than 200 titles but the deal has been criticised by its largest shareholder and the NUJScores of local newspapers as well as titles including the i, the Yorkshire Post and the Scotsman, will continue to publish after its troubled owner agreed a deal to... Continue reading >> [ Source: The Guardian | 2018-11-17 00:00:00 UTC ]
As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some of the things we learned this week. "It's... Continue reading >> [ Source: AdWeek | 2018-05-05 00:00:00 UTC ]
The pink financial paper has used online subscriptions since 2002. After decades of diminishing ad returns, fellow digital publishers are finally catching on. Late last year, the Financial Times reached a pretty big milestone: It exceeded 900,000 paying subscriptions, both print and digital–up... Continue reading >> [ Source: Fast Company | 2018-01-12 00:00:00 UTC ]
The duopoly is forcing some unlikely partners into bed with each other.Large publishers are hatching new alliances to counter Google and Facebook, the so-called duopoly that's expected to capture 85% of new digital advertising this year in the U.S. and 60% of digital spending, according to... Continue reading >> [ Source: Advertising Age | 2017-06-19 00:00:00 UTC ]
Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading >> [ Source: Advertising Age | 2017-03-09 00:00:00 UTC ]
Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading >> [ Source: Advertising Age | 2016-12-17 00:00:00 UTC ]
The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading >> [ Source: Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading >> [ Source: Los Angeles Times | 2016-09-24 00:00:00 UTC ]