6 Key Takeaways From The 2018 IAB NewFronts

As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some of the things we learned this week. "It's increasingly clear that digital advertising is moving more and... Continue reading at 'AdWeek'

[ AdWeek | 2018-05-05 00:00:00 UTC ]
News tagged with: #media buyers #digital advertising

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Here’s How the IAB’s NewFronts Work

Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they're produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan,... Continue reading at AdWeek

[ AdWeek | 2020-06-22 11:00:36 UTC ]
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IAB Snags HQ Trivia Alum Scott Rogowsky as Host of Virtual NewFronts Week

This year's Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event's first-ever virtual emcee. Beginning with the first day of this year's NewFronts, slated to kick off... Continue reading at AdWeek

[ AdWeek | 2020-06-01 14:00:16 UTC ]
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IAB Preps NewFronts Streaming Option as Coronavirus Fears Grow

As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at AdWeek

[ AdWeek | 2020-03-11 14:48:44 UTC ]
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6 Takeaways for Digital Editors from the Folio: Show

From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
More news stories like this | News stories tagged with: #digital media #smart speakers #weekly basis #meredith corp #fundamental shift #wednesday afternoon #facebook groups


Facebook Joins Initial Lineup at IAB’s NewFronts West

The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek

[ AdWeek | 2019-08-08 15:34:45 UTC ]
More news stories like this | News stories tagged with: #digital content #ad dollars


5 Key Takeaways From Reuters’ 2019 Digital News Report

An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek

[ AdWeek | 2019-06-20 11:00:53 UTC ]
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Broadcast autopsy: 6 things we learned from digging in the guts of the 2018-19 TV season

The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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Book to Film Deals, Week of August 6, 2018

Among the notable book-to-film deals this week is a nonfiction book on women's suffrage which sold to Amblin TV with Hillary Clinton attached as a producer, and Netflix's purchase of a memoir by the founder of Nike. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-07 00:00:00 UTC ]
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International Hot Book Properties, Week of August 6, 2018

This week's hot books include a 1,000-page, five-volume German novel, and a Flemish debut. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-07 00:00:00 UTC ]
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This Week's Bestsellers: August 6, 2018

Fox News legal analyst Gregg Jarrett has the #1 book in the country with ‘The Russian Hoax.’ Plus Kevin Kwan’s ‘Crazy Rich Asians’ gets ready to hit the big screen, and newcomer Rosie Walsh’s ‘Ghosted’ gets some love from Liane Moriarty. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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Book Deals: Week of August 6, 2018

An L.A. yogi strikes a six-figure deal, Berkley buys a debut at auction, Jill Soloway nabs the first two books for her new imprint at Amazon, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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PW Picks: Books of the Week, August 6, 2018

This week: a William Shakespeare mystery, plus the drug company that addicted America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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Children’s Institute 2018: CI 6 Gets Political

Concerns about the separation of immigrant children from their parents, diversity, and changing the world found a place alongside nuts-and-bolts education at this year's conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
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Children's Books in China 2018: Key Colours Competition China: A Unique Model

The €7,500 grand prize of the inaugural Key Colours Competition China, which was awarded in August 2017, went to Wang Yuwei’s Mr Cat and Little Fairy; five other books received honorable mentions. All six works will be published in Chinese by Beijing Yutian Hanfeng, with print runs ranging from... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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TV Upfront and Digital NewFront 2018 Calendar

It's that time of year again: TV networks and digital publishers will begin making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.Viacom-owned Nickelodeon will kick things off in March, followed by Hallmark Channel parent Crown Media.... Continue reading at Advertising Age

[ Advertising Age | 2018-02-14 00:00:00 UTC ]
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A Deeper Look at David Marcus’ 6 Trends for Facebook Messenger in 2018

Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging application in 2018 in a note published on Facebook... Continue reading at AdWeek

[ AdWeek | 2018-01-20 00:00:00 UTC ]
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Audio, AI and audiences key for 2018

Book industry leaders are divided in terms of their outlook for 2018, with some optimistic about growth and others more cautious about the delicate state of high street retailing and the impact of continued political instability. Continue reading at The Bookseller

[ The Bookseller | 2018-01-08 00:00:00 UTC ]
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Sales at B&N Down More Than 6% in Q1 of 2018

In reporting its first quarter results of the 2018 fiscal year, Barnes & Noble announced sales of $853.3 million, down from $913.9 million in the same period a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-07 00:00:00 UTC ]
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IAB Announces Schedule for 2017 Digital Video NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York... Continue reading at AdWeek

[ AdWeek | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital equivalent #media agencies #general manager #anna bager