What Media Buyers Think About Print Cuts at O, The Oprah Magazine

After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for 11 issues this year. It's not known... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-28 19:52:06 UTC ]
News tagged with: #hearst #hearst magazines #print cuts #media buyers #eponymous magazine #oprah magazine #oprah winfrey

Other Publishing stories related to: 'What Media Buyers Think About Print Cuts at O, The Oprah Magazine'


How Magazine Publishers Are Cutting Print Costs to Improve Profits

From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
More news stories like this | News stories tagged with: #improve profits #magazine publishers


How Magazine Publishers Are Cutting Print Costs to Improve Profits

Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine

[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
More news stories like this | News stories tagged with: #magazine publisher #multiple channels #increasing productivity #light customization #geographic regions #custom publications #limit contracts #niemeier prefers #tech providers #shared stories #core subscribers #earnings call #tom harty #subscription side


How Magazine Publishers Are Cutting Print Costs to Improve Profits

Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
More news stories like this | News stories tagged with: #magazine publisher #multiple channels #increasing productivity #light customization #geographic regions #custom publications #limit contracts #niemeier prefers #tech providers #shared stories #core subscribers


Print Is Still Big Business in Magazine Media

Far from dead, print continues to be a critically important product for publishers. The post Print Is Still Big Business in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media #big business #post print #print continues


We’re Still Here: Media Buyers Keep the Print Faith

Magazines still offer things other channels don’t. The post We’re Still Here: Media Buyers Keep the Print Faith appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers


Glamour magazine goes digital-first and cuts back print editions

Job losses expected as publisher Condé Nast announces UK version of title will move from monthly to twice a yearThe British edition of the fashion title Glamour is to implement a digital-first strategy under which it will print a magazine twice a year and merge its editorial and commercial... Continue reading at The Guardian

[ The Guardian | 2017-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #glamour magazine


Closing the Gap: How Magazine Media is Solving for Print Losses

Time Inc., New York Media and Atlantic Media offer three unique solutions. The post Closing the Gap: How Magazine Media is Solving for Print Losses appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unique solutions #york media #magazine media


Rogers Media Cuts 60 Staffers, Shutters LouLou Magazine

After selling off B2B magazines, the Canadian publisher swings the axe at its Francophone titles. The post Rogers Media Cuts 60 Staffers, Shutters LouLou Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #b2b magazines


Active Interest Media Sells Several Magazines to Pocket Outdoor Media

Active Interest Media has sold off its healthy living, fitness and outdoor divisions, collectively representing several of its largest publications, to Pocket Outdoor Media, a Colorado-based publisher of a handful of enthusiast magazines, the two companies announced Tuesday. Included in the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-30 21:15:44 UTC ]
More news stories like this | News stories tagged with: #prepared statement #daily basis #natural fit #present moment #bankruptcy auction


Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek

[ AdWeek | 2019-06-19 16:15:54 UTC ]
More news stories like this | News stories tagged with: #print media #instagram feed #ad buys


Pop-Up Magazine Rethinks the Definition of Magazine Media

The experiential brand offers plenty of fodder for publishers trying to innovate. The post Pop-Up Magazine Rethinks the Definition of Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media


The Media Equation: Huffington Magazine Continues Digital Media’s Incursion

Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation


How Media Buyers Are Bouncing Back 

After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft... Continue reading at AdWeek

[ AdWeek | 2022-05-11 14:10:39 UTC ]
More news stories like this | News stories tagged with: #nielsen #bouncing back #media buyers


Time’s up for Time Out as London print edition of magazine to be axed

Final copies of erstwhile listings and entertainment bible to be printed in June after 54-year run in capitalTime Out will stop publishing its London print edition after 54 years, becoming the latest in a long line of media outlets to abandon their physical presence and go online... Continue reading at The Guardian

[ The Guardian | 2022-04-12 19:02:26 UTC ]
More news stories like this | News stories tagged with: #print edition #physical presence #media outlets #long line #stop publishing #entertainment magazine


A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday

[ Digiday | 2021-09-30 19:04:53 UTC ]
More news stories like this | News stories tagged with: #nielsen #media buyers


California Sunday Magazine Shuts Down Print Edition

After six years and 40 issues, The California Sunday Magazine is saying goodbye to print. The bimonthly title produced by parent company Pop-Up Magazine Productions, which in its relatively short life has garnered national acclaim for its design, photography and long-form feature writing, will... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-08 20:18:29 UTC ]
More news stories like this | News stories tagged with: #print edition #art department #enormously proud #national geographic #continue online #hold events


Future of Q magazine in doubt as coronavirus crisis hits media

Bauer reviews portfolio of UK titles as pandemic accelerates fall in print advertisingCoronavirus – latest updatesSee all our coronavirus coverageThe music monthly Q is one of 10 magazines that could disappear from newsagents’ shelves as one of the UK’s biggest publishers considers the future of... Continue reading at The Guardian

[ The Guardian | 2020-05-18 19:16:59 UTC ]
More news stories like this | News stories tagged with: #print titles #pandemic passes #latest updatessee


BNP Media to Take Most of Its Magazines Digital-Only By August

The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
More news stories like this | News stories tagged with: #printing press #current trends #taking place


Playboy Shutters Print Magazine After 66-Year Run

[caption id="attachment_178530" align="alignright" width="215"] The March 2020 cover of Playboy.[/caption] It seems Playboy's Spring 2020 issue, on newsstands this week, will be its last. The 66 year-old magazine is ceasing regular production of its print edition and moving ahead with a... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-18 21:08:45 UTC ]
More news stories like this | News stories tagged with: #print edition #$7 million #joint ventures #licensing deals #digital age #make room #special editions #digital platforms #covid-19 pandemic