#platforms appeared

Publishing news tagged with #platforms appeared


Magazines Lean into the Royal Wedding Across Platforms

How brands are harnessing social, live streaming and special editions to make the most out of the last House of Windsor wedding for the next few decades. The post Magazines Lean into the Royal Wedding Across Platforms appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special editions #royal wedding #platforms appeared


Digiday Research: C-suite publisher executives hold conflicting views on platforms

Two-thirds of C-suite publisher executives believe it's not too late for publishers to diversify their audience sources away from Facebook. The post Digiday Research: C-suite publisher executives hold conflicting views on platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platforms appeared #digiday research


A Giant, Multi-Dimensional Chess Game: Publishing in the Age of Platforms

Authenticity and reader service remain paramount at the second annual PubTech Connect conference. The post A Giant, Multi-Dimensional Chess Game: Publishing in the Age of Platforms appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platforms appeared


The Rundown: CMOs grapple for leverage vs. platforms

In this week’s Rundown: CMOs turn into politicians in an attempt to claw back leverage, Facebook expands its subscription support for publishers, and more. The post The Rundown: CMOs grapple for leverage vs. platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platforms appeared


Hearst has a 5-person team to develop shows for platforms

Hearst Magazines Digital Media has set up a development team to meet Facebook, Snapchat and other platforms' demand for TV-quality shows. The post Hearst has a 5-person team to develop shows for platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #development team #post hearst #platforms appeared


Facebook loses attention as publishers shift focus to other platforms

They're either spending less time on Facebook either in absolute or relative to time they’re spending on other platforms. The post Facebook loses attention as publishers shift focus to other platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platforms appeared


Axel Springer’s muscular approach to platforms

The German publishing giant has taken a muscular approach to fighting Facebook and Google. The post Axel Springer’s muscular approach to platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #axel springer #platforms appeared


How a football publisher repurposed one event’s worth of video for 4 different platforms

With a core team of four in embedded in the Calais Jungle camp, Copa90 turned 18 hours of filmed footage into about 40 pieces of video content to be distributed across Facebook, YouTube, Twitter, Instagram Snapchat and ITV’s hub. “It’s a big consideration when shooting where something is going... Continue reading at 'Digiday'

[ Digiday | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core team #platforms appeared #video content


‘A game of Chutes and Ladders’: Nat Geo’s CEO on media and platforms

National Geographic is popular on Facebook, Snapchat and Instagram, and while the company is increasingly focusing on how social plays a role in building its brand and business, it’s not reliant on platforms as some distributed publishers are. Part of this is because of a diversified legacy... Continue reading at 'Digiday'

[ Digiday | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #nat geo #platforms appeared


How The Sun’s fantasy football site plans to make money on platforms

The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading at 'Digiday'

[ Digiday | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial strategy #dream team #make money #platforms appeared


Bloomberg Media: Publishers should pause before rushing to platforms

Speaking at the Digiday Publishing Summit, Bloomberg CEO Justin B. Smith said publishers should pause in their rush to having a presence on every platform and “consider what’s really happening there.” He added: “It’s not that it’s pure doomsday scenario, but rather a call for caution and really... Continue reading at 'Digiday'

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #platforms appeared


How publishers are adapting their video strategies in the age of platforms

Social platforms are prioritizing video. But what works on YouTube doesn’t work on Facebook. What works on Facebook won’t work on Snapchat. With this in mind, publishers including Refinery29 and LittleThings have broke down the walls between different departments. Others, like The Atlantic and... Continue reading at 'Digiday'

[ Digiday | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video strategies #platforms appeared #facebook won #social platforms


Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dating back #atlas obscura #digiday podcast #platforms appeared