How The Sun’s fantasy football site plans to make money on platforms

The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path to monetization, such as regular Facebook Live videos. It is also working on a framework for how to brand videos so they meet the video objective. The post How The Sun’s fantasy football site plans to make money on platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-18 00:00:00 UTC ]
News tagged with: #editorial strategy #dream team #make money #platforms appeared

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How The Sun’s fantasy football newsletter increased retention by 68%

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Nearly 400 Publishers Have Applied for Medium's Plan to Help Them Make Money

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Sites of Radical Possibility: The Best of 1970s and 80s Women-Authored Science Fiction and Fantasy

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Without Much Fanfare, News Corp’s The Sun Launches a U.S. Site

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