#native advertising

Publishing news tagged with #native advertising


Data Versus Creativity: The Publisher Perspective

When Walgreens launched a new loyalty program for its beauty lines in 2016, it coupled it with an advertising campaign to drive signups. As part of this campaign, it turned to the USA Today Network to reach its target audience: Women. What’s odd about picking the USA Today Network for this... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #digital revenue #results follow


Mobile Referendum: How Native Advertising Can Close the New Attention Gap

[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #partner content #native advertising


Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge

It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented. The post Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising


Google Is Targeting Travel Marketers to Buy Native Programmatic Ads

In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at 'AdWeek'

[ AdWeek | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #review process #native ads #native advertising #blog post


Why You Need Branded Content Benchmarks

Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ads #growing demand #native advertising #branded content


Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads

Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #skill set #native advertising


Facebook Instant Articles are about to get more native ads

One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at 'Digiday'

[ Digiday | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huffington post #native advertising #native ads


Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer.   Such retargeting isn't at all new, but... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platform #social giant #native advertising #months ahead


Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #native ads


Why BuzzFeed Is All-In on Mobile, Though That Wasn't Always the Case

BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for... Continue reading at 'AdWeek'

[ AdWeek | 2016-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grown rapidly #key part #native advertising #original version #android users


Arianna Huffington outlines the next chapter of The Huffington Post’s overseas expansion

The Huffington Post, which turned 10 in May, has 15 international editions -- but it's not about to rest on its laurels. The publisher's 75 editors-in-chief and business leaders from around the world congregated in Madrid Monday to discuss the digital publisher’s ambitious plan to be live in 50... Continue reading at 'Digiday'

[ Digiday | 2015-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #core areas #ambitious plan #business leaders #huffington post


The new normal: How native advertising’s changed in a year

Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion... Continue reading at 'Digiday'

[ Digiday | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #year appeared


Opinion: Native Advertising As We Know It Isn't Sustainable

The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising


Meredith Continues Digital Drive With Acquisition of Grocery Server

Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior vp #native advertising #paper towels #latest attempt


Women's lifestyle site rides native-ad trend to the bank

During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at 'Crains New York'

[ Crains New York | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising


Making the Decision About Native Advertising

[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #native advertising


How Publishers Make Native Ads Newsy

Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ad #native advertising


Why Monocle is betting big on digital radio

Monocle magazine is putting audio, accompanied by native advertising, at the heart of its digital publishing plan. The post Why Monocle is betting big on digital radio appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #betting big


Quartz's Digital Media Strategy Begins to Crystallize

When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial content #native advertising #legacy publishers #fresh air


5 things we learned about native ads in 2014

Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishing #native advertising #native ads