The new normal: How native advertising’s changed in a year

Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion discussed the ever-evolving ad format. We pulled some of them aside and asked what they specifically noticed. The post The new normal: How native advertising’s changed in a year appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-11-04 00:00:00 UTC ]
News tagged with: #year appeared #native advertising

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The new normal: How native advertising’s changed in a year

[ Digiday | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year appeared #native advertising

B&T’s Aman Kochar Reflects on the Changes He Has Made Since Buying the Company Two Years Ago

Baker & Taylor’s Aman Kochar has embraced the wholesaler’s role as a conduit between libraries and publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #baker taylor #aman kochar #libraries

How OpenAI's ChatGPT has changed the world in just a year

Over the course of two months from its debut in November 2022, ChatGPT exploded in popularity, from niche online curio to 100 million monthly active users — the fastest user base growth in the history of the Internet. In less than a year, it has earned the backing of... Continue reading at Engadget

[ Engadget | 2023-11-30 14:00:50 UTC ]
More news stories like this | News stories tagged with: #prove true #money wrapped #revenue streams #firms incorporating #rapid uptake #calendar resetting #upward trajectory #responsible development #congress beginning #draft legislation #significant impact #$10 billion #$30 billion #— heck #authors guild

How OpenAI's ChatGPT has changed the world in just a year

New Year, New You: Major Book Biz Job Changes This Week

A series of notable position changes in the industry this week at Anime NYC, Chicago Distribution Center, Henry Holt, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #henry holt #major book

Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #panel—scheduled #digital advertising

Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
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10 years of the Stella: how Australia’s women’s writing prize changed a nation’s literature

Publishers speak of the profound effect the prize has had on Australia’s book industry in the decade since its establishmentOn International Women’s Day in 2011, a group of Australian women writers and editors appeared at a literary salon and spoke about their frustration at the male-dominated... Continue reading at The Guardian

[ The Guardian | 2021-10-07 01:56:57 UTC ]
More news stories like this | News stories tagged with: #australian literature #publishers speak #profound effect #literary salon #male authors #gender disparity #miles franklin #literary landscape #book industry

Begum reflects on Lit in Colour’s first year as initiative looks to push systemic change

Launched a year ago in a collaboration between Penguin Random House and The Runnymede Trust, Lit in Colour seeks to make the books taught in classrooms more representative of modern life in Britain Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 18:08:18 UTC ]
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How a 12-year-old Billie Jean King decided to change the world

The tennis great and longtime activist shares little-known stories in her autobiography. Continue reading at The Washington Post

[ The Washington Post | 2021-08-27 12:00:00 UTC ]
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Travel publishers report sales uptick but warn it may take years to return to normal

Travel publishers have reported an uptick in sales in recent months as coronavirus restrictions have eased. However many warn it may be “years” until things return to normal, with some pivoting towards popular UK and activity-based guides. Continue reading at The Bookseller

[ The Bookseller | 2021-08-16 11:20:27 UTC ]
More news stories like this | News stories tagged with: #things return #travel publishers #recent months #coronavirus restrictions

Question of the Day: How did data shape content creation in a year of change?

In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday

[ Digiday | 2021-03-10 02:00:00 UTC ]
More news stories like this | News stories tagged with: #post question #ways publishers #create content #vice president #publishing summit

Year-End Changes: PRH Canada Separates Knopf and Random House

CEO Kristin Cochrane retains Anne Collins while moving Martha Kanya-Forstner to lead Knopf Canada and bringing in Sue Kuruvilla for RH Canada. The post Year-End Changes: PRH Canada Separates Knopf and Random House appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-09 21:22:13 UTC ]
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Publishing for the future: how children’s books have changed in 20 years

Looking back and charting changes in a business as multi-faceted and all-encompassing as children’s books is a tricky business. Given that the peak titles from the past last a very long time while most titles fade away fairly fast and the least successful disappear surprisingly completely it is... Continue reading at The Bookseller

[ The Bookseller | 2020-04-29 19:37:34 UTC ]
More news stories like this | News stories tagged with: #tricky business #long time

AT&T’s advertising unit chief resigns after joining company less than three years ago, report says

AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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When everything changed: Novelist Ocean Vuong reflects on a year of intense highs and lows

Ocean Vuong, bestselling author of "On Earth We're Briefly Gorgeous," joins the L.A. Times Book Club on Jan. 27. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-01-09 00:57:08 UTC ]
More news stories like this | News stories tagged with: #ocean vuong #briefly gorgeous #times book #bestselling author

The stories behind big Cannes Lion winners and the riskiest advertising moves of the year

At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 17:00:00 UTC ]
More news stories like this | News stories tagged with: #wieden kennedy #love letter #sit alongside #star wars #harry potter

Digital Advertising Growth Will Slow This Year, Magna Report Predicts

As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek

[ AdWeek | 2019-06-17 01:00:56 UTC ]
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Agents of change: The year of campaigning differently

Miriam Robinson, programmer for The Bookseller's Marketing & Publicity Conference 2019, shares what to expect from the day. Continue reading at The Bookseller

[ The Bookseller | 2019-06-16 23:44:09 UTC ]
More news stories like this | News stories tagged with: #bookseller

Sunday Times Young Writer of Year award reveals sponsor change

The Sunday Times Young Writer of the Year Award has announced changes to its sponsorship with the University of Warwick its title partner and Caroline Michel, c.e.o. of literary agency Peters Fraser + Dunlop, becoming its first patron. Continue reading at The Bookseller

[ The Bookseller | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #caroline michel