The new normal: How native advertising’s changed in a year

Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion discussed the ever-evolving ad format. We pulled some of them aside and asked what they specifically noticed. The post The new normal: How native advertising’s changed in a year appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-11-04 00:00:00 UTC ]

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As BookExpo Approaches, US Publishers Cite Revenue Up In First Quarter of the Year

Once more, downloaded audiobooks are the format leader, up 32.1 percent in the first quarter of 2018, according to the Association of American Publishers' StatShot report. The post As BookExpo Approaches, US Publishers Cite Revenue Up In First Quarter of the Year appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-29 00:00:00 UTC ]
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PEN Afrikaans Translation Fund Is Open, Two Deadlines This Year

Established in June 2017, the new PEN Afrikaans Translation Fund supports international publishers who successfully apply for grants to fund translation of Afrikaans works into other languages. The post PEN Afrikaans Translation Fund Is Open, Two Deadlines This Year appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-03 00:00:00 UTC ]
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Sheikh Zayed Book Award Ceremony Honors 2018 Winners and Cultural Personality of the Year

Hope and cross-cultural understanding were big themes at the official ceremony honoring the winners of the 2018 Sheikh Zayed Book Award in Abu Dhabi. The post Sheikh Zayed Book Award Ceremony Honors 2018 Winners and Cultural Personality of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-30 00:00:00 UTC ]
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‘Radical’ Verso Wins IPG’s Frankfurter Buchmesse Trade Publisher of the Year

Verso Books was named the Frankfurter Buchmesse Trade Publisher of the Year at the 2018 IPG Independent Publishing Awards for its marketing and audience engagement. The post ‘Radical’ Verso Wins IPG’s Frankfurter Buchmesse Trade Publisher of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-09 00:00:00 UTC ]
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Rights Roundup: Ten Titles Doing Brisk Business Early in the Year

From Germany, the States, Sweden, Spain, Israel, Mexico, and France, here are works of nonfiction, adult trade and children's fiction, including a sweeping graphic memoir and a novel headed for a cinema near you in February. The post Rights Roundup: Ten Titles Doing Brisk Business Early in the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-30 00:00:00 UTC ]
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Mobile Referendum: How Native Advertising Can Close the New Attention Gap

[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Why Wired is hosting its Conde Nast sister brands at CES this year

After more than a decade of visits to CES, the tech-focused publisher will help Vogue, Allure and Bon Appetit show off their tech-y sides to advertisers. The post Why Wired is hosting its Conde Nast sister brands at CES this year appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-09 00:00:00 UTC ]
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Costa’s Book Award: Five Category Winners in the UK, One To Win Book of the Year

Now in line for the overall Costa Book of the Year award–to be announced January 30–the five Costa category winners include three titles from HarperCollins UK imprints. The post Costa’s Book Award: Five Category Winners in the UK, One To Win Book of the Year appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-04 00:00:00 UTC ]
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Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge

It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented. The post Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-12 00:00:00 UTC ]
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Costa Book Awards’ Category Winners Contend for Book of the Year

Ireland's Sebastian Barry, already a two-time Costa winner, may be on track again for the program's Book of the Year at the end of the month. The post Costa Book Awards’ Category Winners Contend for Book of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-06 00:00:00 UTC ]
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London Book Fair Awards Add Rights Professional of the Year

The London Book Fair's International Excellence Awards has added a Rights Professional of the Year category. Winners will be announced in March 2017. The post London Book Fair Awards Add Rights Professional of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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Google Is Targeting Travel Marketers to Buy Native Programmatic Ads

In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek

[ AdWeek | 2016-11-03 00:00:00 UTC ]
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Call for Nominations: FutureBook’s Digital Achiever of the Year

The winners in this year's Bookseller FutureBook Awards will be announced December 2 at the conference. Frankfurt Book Fair again is sponsoring this special honor for digital achievement. The post Call for Nominations: FutureBook’s Digital Achiever of the Year appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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Why You Need Branded Content Benchmarks

Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age

[ Advertising Age | 2016-09-08 00:00:00 UTC ]
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Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads

Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
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Facebook Instant Articles are about to get more native ads

One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday

[ Digiday | 2016-03-29 00:00:00 UTC ]
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You Can Binge on 900 Glorious Minutes of Comic Book Movies This Year

There will be more cumulative hours of comic book movies released this year than in any year in the last decade. The post You Can Binge on 900 Glorious Minutes of Comic Book Movies This Year appeared first on WIRED. Continue reading at Wired

[ Wired | 2016-03-09 00:00:00 UTC ]
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Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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Why BuzzFeed Is All-In on Mobile, Though That Wasn't Always the Case

BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for... Continue reading at AdWeek

[ AdWeek | 2016-02-23 00:00:00 UTC ]
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