Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion discussed the ever-evolving ad format. We pulled some of them aside and asked what they specifically noticed. The post The new normal: How native advertising’s changed in a year appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-11-04 00:00:00 UTC ]
The Huffington Post, which turned 10 in May, has 15 international editions -- but it's not about to rest on its laurels. The publisher's 75 editors-in-chief and business leaders from around the world congregated in Madrid Monday to discuss the digital publisher’s ambitious plan to be live in 50... Continue reading at Digiday
[ Digiday | 2015-11-24 00:00:00 UTC ]
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Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion... Continue reading at Digiday
[ Digiday | 2015-11-04 00:00:00 UTC ]
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The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
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Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe... Continue reading at Advertising Age
[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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Selected out of over 100 print magazines and 270 covers. The post The New Yorker’s “Broken Arch” is ASME’s Cover of the Year appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-14 00:00:00 UTC ]
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During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-05-05 00:00:00 UTC ]
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April 23, Dia de Sant Jordi, the Catalan festival dedicated to books and roses, accounts for 5–8% of annual book sales in Catalonia. The post Catalonia Celebrates Biggest Book-Giving Holiday of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-24 00:00:00 UTC ]
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[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
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Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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Monocle magazine is putting audio, accompanied by native advertising, at the heart of its digital publishing plan. The post Why Monocle is betting big on digital radio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-16 00:00:00 UTC ]
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European executives from Mashable, Quartz, Dennis, RTE and Sanoma share their tech priorities for the coming year. The post How European publishers set their tech priorities for the year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-05 00:00:00 UTC ]
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When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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Reboots of vintage characters, two toy lines sharing the same page, an entirely new Ms. Marvel on the scene—2014 was a pretty eclectic year in the world of comics and graphic novels. Here are our favorite books of 2014. The post Our 10 Favorite Comics and Graphic Novels of the Year appeared... Continue reading at Wired
[ Wired | 2015-01-02 00:00:00 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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The Digiday Publishing Summit Europe is set to kick off in early February with in-depth discussion on hot topics like native advertising, the shift to programmatic and minding the mobile gap. The post HuffPo, Dennis, Mashable, Quartz to speak at Digiday Publishing Summit Europe appeared first on... Continue reading at Digiday
[ Digiday | 2014-12-04 00:00:00 UTC ]
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The UK retail chain Sainsbury's has opened voting for its "ebooks of the year" prize, with several international names shortlisted. The post Sainsbury’s Finalists for Ebooks of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-13 00:00:00 UTC ]
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BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg... Continue reading at AdWeek
[ AdWeek | 2014-10-21 00:00:00 UTC ]
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If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek
[ AdWeek | 2014-10-08 00:00:00 UTC ]
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SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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