If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To Taking Care of Your Human (6.6 million views) and Dear Kitten (16.5 million views). All the eyeballs mean that the content is popular, but marketers have been curious about whether brand lift can be created without plastering the logo throughout the video or injecting the product into the storyline. Buzzfeed and Purina, however, see no need to insert products to get positive results. According to Nielsen Research presented during Advertising Week, people who saw Dear Kitten were 57 percent more likely to want to buy wet food for their cat compared to a control group. Buzzfeed gm of video Jonathan Perelman said Dear Kitten's success wasn't just because the web is crazy for cats. Rather, the results stem from combining data from previous campaigns to create custom content for specific marketers. Here's exactly what he means by that: Buzzfeed Videos All Have the Same Three Pillars: Emotion, Identity and Information Digital video isn't like traditional storytelling with a narrative arc, so there's no need to think of creating content that way, according to Perelman. Not all pieces need a great story—for example, Dear Kitten is basically a list. "Storytelling is a component, but it's... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-08 00:00:00 UTC ]
The film distributor, production company, and streaming service, will launch a publishing arm, Mubi Editions, next April, focusing on titles on cinema and the arts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-12-02 05:00:00 UTC ]
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Digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth, largely due to the continued performance of its cookieless targeting tool called D/Cipher. The media company, which houses a portfolio of... Continue reading at AdWeek
[ AdWeek | 2024-08-06 21:07:20 UTC ]
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Conde Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company. Mann, who joined Conde Nast as the sales director for beauty at Jane magazine in 2005, has served as the... Continue reading at AdWeek
[ AdWeek | 2024-05-14 17:00:24 UTC ]
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Investors seemed unimpressed but analysts say even talk of a merger reflects moves to consolidate in a tough market Barbie and Tom Cruise’s Top Gun are planning on getting hitched. Warner Bros Discovery, the Hollywood studio that brought us the Batman, Harry Potter and Barbie films, and... Continue reading at The Guardian
[ The Guardian | 2023-12-21 17:19:19 UTC ]
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When this media company tried out a shorter workweek, it saw a boost in morale and productivity. The CEO explains the careful advanced planning this required. In early 2022, business was booming for digital publisher Alpha Brand Media, and staff were struggling to keep up with demand.Read Full... Continue reading at Fast Company
[ Fast Company | 2023-08-06 05:00:00 UTC ]
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The two parties reportedly settled with News Corp saying it had not paid any damages and the articles in dispute would remain onlineFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastBruce Lehrmann has discontinued... Continue reading at The Guardian
[ The Guardian | 2023-05-30 04:40:11 UTC ]
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Sarah Harden says, “If there’s one word we talk about over and over again, it’s shifting from judgment to curiosity.” The morning I spoke with Hello Sunshine CEO Sarah Harden I revisited Cheryl Strayed’s book, Tiny Beautiful Things. A compilation of letters from Strayed’s advice column, Dear... Continue reading at Fast Company
[ Fast Company | 2023-05-22 05:00:00 UTC ]
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Publisher’s defence in case brought by News Corp co-chairman relies in part upon Dominion’s US suit against media giantFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch allowed Fox News hosts to... Continue reading at The Guardian
[ The Guardian | 2023-04-12 07:32:45 UTC ]
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Rebel Girls, the media company whose mission is to instill confidence in girls, raised $8 million in a new funding round, with Penguin Random House its lead investor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-06 05:00:00 UTC ]
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Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global entertainment universe, Armored Kingdom Media, Inc. Co-founded by technologist Lindsey McInerney and producer and actress Lisa... Continue reading at AdWeek
[ AdWeek | 2022-06-10 15:35:00 UTC ]
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Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce--between 85 to 90 people--as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36... Continue reading at AdWeek
[ AdWeek | 2022-05-21 00:26:05 UTC ]
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It seems Black Mirror is making a comeback. Three years after the fifth season of the sci-fi anthology series arrived, Variety reports that Netflix has greenlit a sixth season.Details are scant for now, though it seems casting is in progress for a season that's expected to have more episodes... Continue reading at Engadget
[ Engadget | 2022-05-16 14:22:10 UTC ]
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As he releases the latest fruits of his new megabucks deal with Netflix – an interactive cartoon about a cat – the Black Mirror creator discusses gaming, nuclear war, and why his generation has wrecked the UKCharlie Brooker is sitting at a desk, a big cardboard box in the background, miscellany... Continue reading at The Guardian
[ The Guardian | 2022-02-21 06:00:24 UTC ]
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News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian
[ The Guardian | 2021-09-03 03:21:06 UTC ]
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The media company is reviewing more than 70 responses, expected to conclude in September. Continue reading at Media Week
[ Media Week | 2021-08-27 17:39:39 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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Mark Gordon's new production company's London wing has picked up the forthcoming HarperCollins UK release. The post Film Rights: London’s BKS Agency Has an Option for Stephen McGinty’s ‘The Dive’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-21 18:13:27 UTC ]
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To control the fate of your business, resist the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers. Search the phrase “every company is a media company” and you’ll get a litany of articles and posts from social media influencers about how... Continue reading at Fast Company
[ Fast Company | 2021-05-07 07:00:25 UTC ]
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President and CRO, Rich Routman, talks to Folio: about his company's ascent as a technology and media company and where publishing should go from here. The post Inside Minute Media’s Bold Ambitions as a Tech/Publishing Company appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-18 16:54:52 UTC ]
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Readers and former staff decry a terrible day for journalism and express grief at job cutsDevoted readers and former staff of Australia’s local newspapers have expressed their grief at News Corp Australia’s announcement of significant job cuts and the print closure of more than 100 local and... Continue reading at The Guardian
[ The Guardian | 2020-05-28 03:36:58 UTC ]
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