Every company must be a tech company first and a media company second

To control the fate of your business, resist the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers. Search the phrase “every company is a media company” and you’ll get a litany of articles and posts from social media influencers about how digital content creation skills are the key to generating revenue in the network age. Their argument is that you win purchase consideration by creating content that gets found by prospective customers through search or social media. But if you think about it more deeply, it becomes apparent that while content is critical, the technology we use to locate and consume content is the bigger, more sustainable play.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2021-05-07 07:00:25 UTC ]
News tagged with: #digital content #sustainable play #network age #generating revenue #grow dependent #consume content #creating content #media company #tech company #prospective customers

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Axel Springer Repositions as a ‘Media and Tech Company’

Someone needs to do a major rewrite of the Wikipedia article about Axel Springer because it’s not a digital publisher anymore like Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-23 18:00:02 UTC ]
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High court casts doubt on media companies’ claim of not being responsible for defamatory comments on social media posts

News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian

[ The Guardian | 2021-05-18 07:19:27 UTC ]
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‘It’s been tight for us’: Why local media company Spirited Media ran out of time

The local news publisher couldn't find enough takers to complete a $1.5 million Series B round of funding. The post ‘It’s been tight for us’: Why local media company Spirited Media ran out of time appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-07 00:00:00 UTC ]
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Fairfax Media bidder TPG says it would resell media company within five years

TPG Capital tells Senate inquiry it would expand the business but concedes it has no experience running newspapersOne of the bidders for Fairfax Media, TPG Capital, has told a Senate inquiry that if the $2.7bn bid were successful the consortium would grow the media business and sell it off again... Continue reading at The Guardian

[ The Guardian | 2017-05-19 00:00:00 UTC ]
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Thrillist Media Group Is the Latest Media Company to Launch an In-House Agency

Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive... Continue reading at AdWeek

[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Are You a Media Company or a Technology Company?

Let’s start with two truths. First, publishers need cutting-edge technology to hook an audience through today’s digital media channels of the Web, mobile, social, and search. And, second, the breakthrough technology can’t just be about product design -- it’s got to go beyond to create... Continue reading at AllThingsD

[ AllThingsD | 2011-09-02 00:00:00 UTC ]
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High court rules Australian media companies can be liable for defamatory comments posted on Facebook pages

Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian

[ The Guardian | 2021-09-08 03:33:03 UTC ]
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Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
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US marketing tech company acquires Bloodhound Books

US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 20:12:24 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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Should social media companies alone have the power to ban Donald Trump?

Should the public be represented if digital media has created a new public square? Continue reading at Media Week

[ Media Week | 2021-01-12 14:01:06 UTC ]
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Digital media company launches flagship site iPondr to 'foster a more connected society'

Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
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Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

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[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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The forgotten tech company that tried to sway the election — in 1960

The Simulmatics Corporation also sought to predict riots and influence Vietnam, Jill Lepore writes. Continue reading at The Washington Post

[ The Washington Post | 2020-11-13 13:00:00 UTC ]
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Nigel Roby Sells the UK’s ‘The Bookseller’ to Stage Media Company

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[ Publishing Perspectives | 2020-08-07 09:05:55 UTC ]
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Boston private equity firm buys stock media company

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[ Silicon Valley Business Journal | 2020-06-25 22:32:04 UTC ]
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Inside Minute Media’s Bold Ambitions as a Tech/Publishing Company

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[ Folio Magazine | 2020-06-18 16:54:52 UTC ]
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Digital Media Companies are Likely to Wait Even Longer for Payments

Payment terms are stretching longer and late payments are becoming more prevalent in the digital media industry—trends that were already Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-18 16:48:48 UTC ]
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