Every company must be a tech company first and a media company second

To control the fate of your business, resist the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers. Search the phrase “every company is a media company” and you’ll get a litany of articles and posts from social media influencers about how digital content creation skills are the key to generating revenue in the network age. Their argument is that you win purchase consideration by creating content that gets found by prospective customers through search or social media. But if you think about it more deeply, it becomes apparent that while content is critical, the technology we use to locate and consume content is the bigger, more sustainable play.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2021-05-07 07:00:25 UTC ]

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Google Announces Subscription Service

Google announced today the creation of a service, Google One Pass, which will allow publishers to set their own prices and terms for the sale of digital content. Eric Schmidt introduced this new service at Humboldt University in Berlin. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
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At Dealmakers Summit, Execs Imagine the Media Company of the Future

Expect much higher capital expense costs and much greater need for in-house digital development skill. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-05 00:00:00 UTC ]
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Library ebook lending works for all, DBW told

Written By: Philip Jones The system of lending one ebook per library user works for authors, agents, booksellers and librarians, a session at Digital Book World discussing the sector heard yesterday. At the session, entitled 'Where Do Libraries Fit Into the Ecosystem?', publishers were... Continue reading at The Bookseller