To control the fate of your business, resist the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers. Search the phrase “every company is a media company” and you’ll get a litany of articles and posts from social media influencers about how digital content creation skills are the key to generating revenue in the network age. Their argument is that you win purchase consideration by creating content that gets found by prospective customers through search or social media. But if you think about it more deeply, it becomes apparent that while content is critical, the technology we use to locate and consume content is the bigger, more sustainable play.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2021-05-07 07:00:25 UTC ]
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BuzzFeed changed the way news was reported for the digital age. But it became a casualty of its lopsided relationship with FacebookThe announcement of the demise of BuzzFeed News last week felt unlike the cavalcade of media closures and layoffs of the past decade. In a sense, it represented the... Continue reading at The Guardian
[ The Guardian | 2023-04-26 03:36:53 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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CNN has a new CMS, which it built to cut back on costs, improve reader engagement and draw in advertisers. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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DSTLRY will focus on premium comics and collectibles with a resellable digital marketplace that "redefines" the creator-owned business structure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian
[ The Guardian | 2023-04-14 02:39:52 UTC ]
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Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
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It's Friday, which means it's time for another roundup of good tech deals. Today's highlights include Amazon's Kindle Paperwhite back down to $100, which is within $5 of the popular e-reader's all-time low. Apple's AirPods Pro are $50 off their list price at $200, while the Apple Watch SE is a... Continue reading at Engadget
[ Engadget | 2023-04-07 15:00:31 UTC ]
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"Birds fly South for the winter and North for the summer," has historically proven to be only slightly less reliable a maxim than the sun always rising in the East and setting in the West. Humanity has been fascinated by the comings and goings of our avian neighbors for millennia, but the why's... Continue reading at Engadget
[ Engadget | 2023-04-02 14:30:53 UTC ]
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The audio performers and publishers in attendance were encouraged to embrace the new tools of the trade, from TikTok to ChatGPT. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-28 04:00:00 UTC ]
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WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading at Media Week
[ Media Week | 2023-03-26 21:50:25 UTC ]
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It's Friday, which means it's time for another roundup of notable discounts on good tech. Among the highlights, Apple's AirPods Pro are back down to $200, tying the best price we've seen for the iPhone-friendly noise-cancelling earphones. Amazon has dropped the Kindle Paperwhite down to $100,... Continue reading at Engadget
[ Engadget | 2023-03-24 15:43:59 UTC ]
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Yes, I’ll probably want the iPhone 15 when it comes out. But as I consider a tablet for my six-year-old (so he’ll stop stealing mine), I don’t think a brand new device is necessary. Both economically and environmentally, refurbished tech might be a better bet if you don’t need the latest... Continue reading at Engadget
[ Engadget | 2023-03-23 14:00:28 UTC ]
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Selected from a total 469 nominations, these are the shortlists of three of the Sheikh Zayed Book Award's nine categories in its 17th edition. The post Sheikh Zayed Shortlists: Translation, Publishing and Tech, and Arab Culture appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-20 09:32:21 UTC ]
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In December, ByteDance confirmed it fired four employees who used TikTok to spy on the locations of two journalists. Now, Forbes reports the FBI and the Department of Justice have been investigating the incident. This investigation couldn’t come at a worse time, as ByteDance faces mounting... Continue reading at Engadget
[ Engadget | 2023-03-17 11:30:10 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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It's the second time in about 16 months that the Mountain View digital media company said it would shut down. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-03-02 23:25:40 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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A Hungarian book-to-animated-film project and a Canadian online platform for kids take Bologna's top Cross Media Award honors. The post Bologna Book Fair Names Cross Media Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-16 14:17:21 UTC ]
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Study from Women in Media finds men still dominate newsrooms and gender parity will not be achieved for at least a decadeFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastWomen in media are still vastly... Continue reading at The Guardian
[ The Guardian | 2023-02-13 01:49:08 UTC ]
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We've been keeping tabs on the best TV deals ahead of this weekend's Super Bowl, but there are plenty of noteworthy tech deals going on for those who aren't looking to overhaul their living room. Apple's AirPods Pro, for instance, are back down to an all-time low of $199, while Amazon is running... Continue reading at Engadget
[ Engadget | 2023-02-10 16:29:46 UTC ]
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