Every company must be a tech company first and a media company second

To control the fate of your business, resist the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers. Search the phrase “every company is a media company” and you’ll get a litany of articles and posts from social media influencers about how digital content creation skills are the key to generating revenue in the network age. Their argument is that you win purchase consideration by creating content that gets found by prospective customers through search or social media. But if you think about it more deeply, it becomes apparent that while content is critical, the technology we use to locate and consume content is the bigger, more sustainable play.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2021-05-07 07:00:25 UTC ]
News tagged with: #prospective customers #tech company #media company #creating content #consume content #grow dependent #generating revenue #network age #sustainable play #digital content

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[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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[ Digiday | 2016-07-06 00:00:00 UTC ]
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[ AdWeek | 2016-04-13 00:00:00 UTC ]
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[ Advertising Age | 2016-03-13 00:00:00 UTC ]
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[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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[ AdWeek | 2015-12-01 00:00:00 UTC ]
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[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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[ AdWeek | 2015-10-06 00:00:00 UTC ]
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[ The Guardian | 2015-03-24 00:00:00 UTC ]
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