If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To Taking Care of Your Human (6.6 million views) and Dear Kitten (16.5 million views). All the eyeballs mean that the content is popular, but marketers have been curious about whether brand lift can be created without plastering the logo throughout the video or injecting the product into the storyline. Buzzfeed and Purina, however, see no need to insert products to get positive results. According to Nielsen Research presented during Advertising Week, people who saw Dear Kitten were 57 percent more likely to want to buy wet food for their cat compared to a control group. Buzzfeed gm of video Jonathan Perelman said Dear Kitten's success wasn't just because the web is crazy for cats. Rather, the results stem from combining data from previous campaigns to create custom content for specific marketers. Here's exactly what he means by that: Buzzfeed Videos All Have the Same Three Pillars: Emotion, Identity and Information Digital video isn't like traditional storytelling with a narrative arc, so there's no need to think of creating content that way, according to Perelman. Not all pieces need a great story—for example, Dear Kitten is basically a list. "Storytelling is a component, but it's... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-08 00:00:00 UTC ]
News tagged with:
#native advertising
#general electric
#production company
#media company
“We are a literary city”: Will Evans started saying it in 2013, when he started the publisher Deep Vellum. Alongside the bookstore Wild Detectives and others, they’ve put Dallas on the literary map. Continue reading at The New York Times
[ The New York Times | 2024-04-25 09:05:49 UTC ]
More news stories like this | News stories tagged with:
#literary hub
#bookstore
Seminary Co-op booksellers and friends have held a number of conversations with legendary bookseller Paul Yamazaki throughout the past two years, in the intoxicating stacks of City Lights, perambulating the streets of San Francisco, and over whiskey tumblers deep into the night. With Paul we’ve... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-19 08:59:44 UTC ]
More news stories like this | News stories tagged with:
#independent bookstore
#city lights
#bookseller
PEN America has faced an enormous amount of criticism from the literary world for, among other things, failing to call Israel’s six-month assault on Gaza a genocide, and is now facing a wave of withdrawals from two of its signature events, the literary awards and the World Voices Festival. In... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-18 14:26:32 UTC ]
More news stories like this | News stories tagged with:
#pen america
#enormous amount
#literary awards
#literary world
Akwaeke Emezi, Rivers Solomon, and others offer realistic, fantastical, and experimental looks at LGBTQ life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#akwaeke emezi
First US Anthology Celebrates Literary Translators’ Work from Nineteen Languages, by The Editors of WLT News and Events [email protected] Mon, 04/08/2024 - 14:33 The first US anthology celebrating the breadth of literary translators’ work debuts... Continue reading at World Literature Today
[ World Literature Today | 2024-04-08 19:33:31 UTC ]
More news stories like this | News stories tagged with:
#deep vellum
#anthology
The Suede bassist and author on writing without a safety net, terrifying himself for his next novel and which of the Thursday Murder Club books – by his brother Richard – he likes bestMat Osman is, along with Brett Anderson, a founding and current member of the band Suede, and the author of two... Continue reading at The Guardian
[ The Guardian | 2024-03-23 18:00:26 UTC ]
More news stories like this | News stories tagged with:
#safety net
#widely praised
#older brother
#tv presenter
#first novel
A U.S.-based publishing exec for John Murray Press offers five pieces of advice on working with colleagues in the U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing spotlight
The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital age
Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
More news stories like this | News stories tagged with:
#barnes
The former editorial director of Bantam and Ballantine and founder of Villard Books at Random House and an eponymous imprint at Houghton Mifflin, whose long and storied career in trade book publishing lasted into his final hours, died on December 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#eponymous imprint
#houghton mifflin
#storied career
#trade book
#random house
Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian
[ The Guardian | 2023-12-24 12:00:53 UTC ]
More news stories like this | News stories tagged with:
#hardback books
#publishing contract
#hardback
Right now’s a really good time to be a One Piece fan. Netflix announced on Sunday that it’s working with Wit Studio — the animation studio behind the early seasons of Attack on Titan and Vinland Saga — for a new anime adaptation of the long-running series. It’ll start fresh from the East Blue... Continue reading at Engadget
[ Engadget | 2023-12-17 22:14:11 UTC ]
More news stories like this | News stories tagged with:
#piece fan
#good time
#early seasons
#eiichiro oda
#late 90s
#track record
#release date
#manga
Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with:
#video content
#associate director
#digital media
Her solution? A packaging business that sells ideas for commercial genre fiction featuring characters from broadly diverse backgrounds. Continue reading at The New York Times
[ The New York Times | 2023-12-10 10:00:31 UTC ]
More news stories like this | News stories tagged with:
#dhonielle clayton
#book world
Here are some ways to keep reading when your eyes just don't want to cooperate, even if you don’t have access to audiobook versions. Continue reading at Book Riot
[ Book Riot | 2023-12-06 11:32:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook versions
#audiobook
The United Kingdom's Publishers Association has opened its annual week of promotion for careers in publishing. The post UK Publishers Open a ‘Work in Publishing’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-20 16:42:27 UTC ]
More news stories like this | News stories tagged with:
#campaign appeared
#united kingdom
#annual week
#publishers association
Don't know too much about money or how it's used? Want to learn? These new are books for you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
More news stories like this |