If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To Taking Care of Your Human (6.6 million views) and Dear Kitten (16.5 million views). All the eyeballs mean that the content is popular, but marketers have been curious about whether brand lift can be created without plastering the logo throughout the video or injecting the product into the storyline. Buzzfeed and Purina, however, see no need to insert products to get positive results. According to Nielsen Research presented during Advertising Week, people who saw Dear Kitten were 57 percent more likely to want to buy wet food for their cat compared to a control group. Buzzfeed gm of video Jonathan Perelman said Dear Kitten's success wasn't just because the web is crazy for cats. Rather, the results stem from combining data from previous campaigns to create custom content for specific marketers. Here's exactly what he means by that: Buzzfeed Videos All Have the Same Three Pillars: Emotion, Identity and Information Digital video isn't like traditional storytelling with a narrative arc, so there's no need to think of creating content that way, according to Perelman. Not all pieces need a great story—for example, Dear Kitten is basically a list. "Storytelling is a component, but it's... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-08 00:00:00 UTC ]
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Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company
[ Fast Company | 2023-05-14 04:00:00 UTC ]
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The Pulitzer Prizes will be awarded Monday to honor outstanding journalism during a violent year that included Russia’s brutal invasion of Ukraine, mass shootings that targeted an elementary school and supermarket, and floods and flames fueled by clima... Continue reading at ABC News
[ ABC News | 2023-05-08 05:17:36 UTC ]
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Telling good stories in games is really hard. It’s hard in any medium, of course, but games provide a set of challenges over and above those faced by novelists and screenwriters. Take the question of agency—if the player is allowed to make the primary narrative decisions in the game, then the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-01 15:00:45 UTC ]
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Working-class lives are unlikely to be properly represented in fiction if the publishing industry is run by middle-class graduates, says Nick MossKeiran Goddard is right to say that too many novels that claim to portray working-class life just give us “recent arts graduate feels emotionally,... Continue reading at The Guardian
[ The Guardian | 2023-04-30 16:40:05 UTC ]
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Now a co-founder of Semafor, formerly of Politico, BuzzFeed and the New York Times, the author expertly pulls readers inBen Smith is a willing passenger on the rollercoaster also known as the internet. He reported for Politico, was founding editor-in-chief at BuzzFeed News and did a stint as a... Continue reading at The Guardian
[ The Guardian | 2023-04-29 06:00:28 UTC ]
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BuzzFeed changed the way news was reported for the digital age. But it became a casualty of its lopsided relationship with FacebookThe announcement of the demise of BuzzFeed News last week felt unlike the cavalcade of media closures and layoffs of the past decade. In a sense, it represented the... Continue reading at The Guardian
[ The Guardian | 2023-04-26 03:36:53 UTC ]
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The digital publisher grew fat off the back of Facebook’s fickle algorithm. Battered and bruised, it’s now going back to where it all began. Continue reading at Wired
[ Wired | 2023-04-24 11:00:00 UTC ]
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BuzzFeed News' closure represents the struggles of news media, but larger, the mismanagement of digital media properties in a world of consolidation. Continue reading at Digiday
[ Digiday | 2023-04-24 04:01:00 UTC ]
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Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results. Continue reading at Media Week
[ Media Week | 2023-04-21 14:23:32 UTC ]
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Spearheaded by Orbit executive editor Brit Hvide and editor Stephanie Clark, the imprint will focus on science fiction and fantasy titles in digital formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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Pulitzer Prize winning digital media outlet BuzzFeed News is being shut down as part of a cost-cutting drive by its corporate parent that's shedding about 15% of its entire staff Continue reading at ABC News
[ ABC News | 2023-04-20 23:02:36 UTC ]
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Wolf Hall trilogy author remembered at memorial service at Southwark cathedral on ThursdayHilary Mantel, the celebrated author of the Wolf Hall trilogy, was working on a “mashup” of Jane Austen novels when she died suddenly, her literary agent told a packed memorial service at Southwark... Continue reading at The Guardian
[ The Guardian | 2023-04-20 17:46:20 UTC ]
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The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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A new memoir traces the three-time Tony Award winner’s life and career working with Balanchine, Robbins and Fosse. Continue reading at The New York Times
[ The New York Times | 2023-04-19 09:00:33 UTC ]
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Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek
[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Alexander Poots, author of the new book 'The Strangers' House,' recommends 10 must-read works of poetry, fiction, and journalism from Northern Ireland. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Francisco de la Mora’s 'Frida Kahlo: Her Life, Her Work, Her Home,' a new graphic biography of the great Mexican painter Frida Kahlo (1907-1954), takes the reader on a irresistible journey through her life story. An 11-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-15 04:00:00 UTC ]
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Hey Reese, can we talk? It's about your most recent book club selection. In the fight against antisemitism, I think there were better choices. Continue reading at Book Riot
[ Book Riot | 2023-03-08 16:57:32 UTC ]
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James Daunt launched his first indie bookshop in London 33 years ago. The Barnes & Noble CEO is now bringing the lessons he learned to the biggest bookseller in America. If you’re strolling down the Marylebone High Street in London, you’ll stumble across a popular bookstore called Daunt... Continue reading at Fast Company
[ Fast Company | 2023-02-28 04:30:00 UTC ]
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The return, after an agreement that brought a raise in pay for the lowest earners at the publisher, represented a victory to many of the more than 250 workers involved. Continue reading at The New York Times
[ The New York Times | 2023-02-21 19:43:29 UTC ]
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