Slate Doubles Down on Podcasts

There's always been a loyal base of listeners who download podcasts weekly, but thanks to the popularity of shows like Serial, more people are paying attention to the digital format. And the digital media company The Slate Group is betting demand will only continue to increase. In late February, Slate announced Panoply, a full-service podcast network made up of media companies, authors, personalities and organizations. The new venture, led by Slate podcast chief Andy Bowers and general manager Brendan Monaghan, launched with a dozen outlets that host 18 shows, with more on the way. Programming from The New York Times Magazine, HBO Documentary Films, New York magazine (Vulture), The Huffington Post, Food 52 and FX's The Americans was included, in addition to Slate's 15 established podcasts. "I don't know of anyone who started listening to podcasts and stopped," Bowers explained. "Once you are able to control how you spend your time rather than do it on somebody's schedule, the time-shifting elements and the power of being able to start and stop when you want is kind of addictive." Monaghan explained the idea for Panoply started when he and Bowers realized just how successful Slate's podcasts were. In 2014, downloads for Slate's podcasts more than tripled from approximately 2 million at the beginning of the year to over 6.5 million by December 2014. The media company also completed a survey of its listeners and found that 60 percent hear more than seven podcasts per... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-10 00:00:00 UTC ]
News tagged with: #media company #young side #content partners #brand advertising

Other news stories related to: "Slate Doubles Down on Podcasts"


Slate Doubles Down on Podcasts

There's always been a loyal base of listeners who download podcasts weekly, but thanks to the popularity of shows like Serial, more people are paying attention to the digital format. And the digital media company The Slate Group is betting demand will only continue to increase. In late... Continue reading at AdWeek

[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand advertising #content partners #young side #media company


‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-06 05:01:12 UTC ]
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A Kids Book About building a podcast network, hires head of podcasts

The fast-growing children's book publisher A Kids Book About is building a podcast network to extend its reach and expand the way it tells stories and sparks conversations. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2021-01-24 19:53:47 UTC ]
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Has Spotify just changed podcasting forever? Podcasts of the week

In a game-changing move, the streaming giant just bought Homecoming creators Gimlet. Plus: the pod going behind the scenes at the Mueller probeIn what is comfortably the biggest deal in the history of podcasting to date, streaming giant Spotify has bought Gimlet Media, the company behind series... Continue reading at The Guardian

[ The Guardian | 2019-02-08 00:00:00 UTC ]
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The book podcasting revolution: Seven podcasts to tune into in 2019

The increasing popularity of podcasts has seen a number of new entrants: Alex Reads of Mostly Lit shares seven recommendations for the year ahead. Continue reading at The Bookseller

[ The Bookseller | 2019-01-22 00:00:00 UTC ]
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Engadget Podcast: Bluesky’s big moment

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[ Engadget | 2024-11-15 12:30:52 UTC ]
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Engadget Podcast: Reviewing the PS5 Pro and Apple’s M4 Macs

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[ Engadget | 2024-11-08 12:30:09 UTC ]
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Engadget Podcast: Apple’s M4 chip heads to the iMac, Mac mini and MacBook Pro

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[ Engadget | 2024-11-01 13:20:04 UTC ]
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Engadget Podcast: The new iPad Mini is boring and that’s okay!

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[ Engadget | 2024-10-25 11:30:45 UTC ]
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Audiobook Review: ‘Lifeform,’ by Jenny Slate

The comedian Jenny Slate reads the audiobook version of “Lifeform,” her new memoir about parenting. Continue reading at The New York Times

[ The New York Times | 2024-10-23 09:02:21 UTC ]
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Engadget Podcast: Why we're intrigued by the Kindle Colorsoft

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[ Engadget | 2024-10-18 11:30:50 UTC ]
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Why Vox Media Is Selling Its Podcasts as Multichannel Franchises

The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio. "As video has become a... Continue reading at AdWeek

[ AdWeek | 2024-10-11 13:47:00 UTC ]
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Engadget Podcast: Hunting data center vampires with Paris Marx

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[ Engadget | 2024-10-11 13:30:50 UTC ]
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Engadget Podcast: Why the Windows 11 2024 update is all about Copilot AI

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[ Engadget | 2024-10-04 11:30:26 UTC ]
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The secret Succession battle for the Murdoch empire - podcast

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[ The Guardian | 2024-09-23 15:00:07 UTC ]
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Engadget Podcast: Reviewing the iPhone 16 and Apple Watch Series 10

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[ Engadget | 2024-09-20 11:30:33 UTC ]
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Engadget Podcast: iPhone 16 and Apple rumors with Bloomberg’s Mark Gurman

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[ Engadget | 2024-08-30 11:30:00 UTC ]
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Engadget Podcast: Pixel 9 reviews and Gamescom 2024

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A Double Dose of New Sci-Fi and Fantasy Releases

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My weeks of reading hornily: steamy book sales have doubled – and I soon found out why

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