If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To Taking Care of Your Human (6.6 million views) and Dear Kitten (16.5 million views). All the eyeballs mean that the content is popular, but marketers have been curious about whether brand lift can be created without plastering the logo throughout the video or injecting the product into the storyline. Buzzfeed and Purina, however, see no need to insert products to get positive results. According to Nielsen Research presented during Advertising Week, people who saw Dear Kitten were 57 percent more likely to want to buy wet food for their cat compared to a control group. Buzzfeed gm of video Jonathan Perelman said Dear Kitten's success wasn't just because the web is crazy for cats. Rather, the results stem from combining data from previous campaigns to create custom content for specific marketers. Here's exactly what he means by that: Buzzfeed Videos All Have the Same Three Pillars: Emotion, Identity and Information Digital video isn't like traditional storytelling with a narrative arc, so there's no need to think of creating content that way, according to Perelman. Not all pieces need a great story—for example, Dear Kitten is basically a list. "Storytelling is a component, but it's... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-08 00:00:00 UTC ]
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Based on Anne Deveson’s 1991 memoir about her son’s experience with schizophrenia, this play can be achingly sad. But it also offers hope. Continue reading at The Conversation
[ The Conversation | 2022-08-26 01:01:35 UTC ]
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Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek
[ AdWeek | 2022-08-25 15:59:04 UTC ]
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I think every aspiring writer should work in a used bookstore. For a little while, at least. If nothing else, the ego death is electric. * I am lucky. A fellowship after my MFA has left me with all kinds of time to write and live out this romantic dream job. Ensconced in an Ann […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-24 08:53:03 UTC ]
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The book world can be opaque to outsiders. A case offered an unusual glimpse into it, revealing curiosities about the business and details about book deals. Continue reading at The New York Times
[ The New York Times | 2022-08-19 14:50:05 UTC ]
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As an aspiring writer I loved many exiled authors, from Márquez to Kundera, but with Rushdie the stakes were raisedIt was more than a decade ago when I was introduced to the work of Salman Rushdie, thanks to the recommendation of a writer in my homeland of Pakistan. As an aspiring writer myself,... Continue reading at The Guardian
[ The Guardian | 2022-08-14 14:47:31 UTC ]
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This week, composer, violinist, and vocalist Caroline Shaw—who in 2013 became the youngest ever recipient of the Pulitzer Prize for Music—announced her second album with Attacca Quartet: Evergreen will be out from Nonesuch on September 23. Shaw and Attacca Quartet also shared the opening track... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-22 13:25:38 UTC ]
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Chris Belcher’s searing memoir about her work as a professional dominatrix isn’t exactly a comfortable read. Not because of the subject, but because Pretty Baby asks more of the reader than many memoirs. Like the best art does, this book invites introspection and interrogation of both our own... Continue reading at Electric Literature
[ Electric Literature | 2022-07-20 11:00:00 UTC ]
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In the midst of a deluge of book bans across the country, Penguin Random House has erected billboards featuring quotes from books by LGBTQ authors in six cities—New York City, Chicago, Dallas, Orlando, Miami and Austin. Florida’s “Don’t Say Gay” law and Texas’ anti-trans youth healthcare bills... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-19 14:46:40 UTC ]
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Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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The founder of the controversial non-profit Birthright Israel discusses the future of Jewish life, ways to foster it, and his new book, ‘Jewish Pride’ (Post Hill, Sept. 13). Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday
[ Digiday | 2022-07-11 04:01:00 UTC ]
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Kathryn Harlan, author of the new story collection 'Fruiting Bodies,' picks 10 books that represent fabulism at its best. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-22 04:00:00 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age
[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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New and upcoming books by Rhys Bowen, Kate Forsyth and others imagine the heroic efforts of everyday people during World War II Continue reading at The Washington Post
[ The Washington Post | 2022-06-20 14:33:02 UTC ]
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Karolina Waclawiak, its executive editor of culture, takes over the newsroom at a difficult moment for the digital media company. Continue reading at The New York Times
[ The New York Times | 2022-06-16 21:14:16 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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The author, who is white, told British newspaper The Times that job difficulties were "another form of racism." Continue reading at The Huffington Post
[ The Huffington Post | 2022-06-13 08:03:37 UTC ]
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Two previously unseen short stories by Jackson, rated by Stephen King as one of the great horror fiction writers, are to appear in US magazine the StrandTwo previously unpublished short stories by Shirley Jackson, the queen of gothic fiction, have been released.Charlie Roberts and Only Stand and... Continue reading at The Guardian
[ The Guardian | 2022-06-09 14:05:30 UTC ]
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Productions are underway, expanding the Dr. Seuss Enterprises partnership with Netflix for new animated projects for a preschool audience. The post Licensing: Netflix Has Five Dr. Seuss Projects in the Works appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-03 13:27:17 UTC ]
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