Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating native advertising at the recent Native Advertising Summit. Vice has been working with brands for years and has in many ways been one of the pioneers of what we now call native advertising with initiatives like Intel partnership The Creators Project, going into its fifth year. Moretti spoke frankly about the challenges (see above) of creating original content for brands that reflects a site’s sensibilities but also noted that when it all works "it’s a beautiful thing."Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2013-03-26 00:00:00 UTC ]
News tagged with: #native advertising #beautiful thing

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Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company

[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #beautiful thing


Top UK publishers say they’ll move to reduce ads bought through open ad exchanges

Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
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Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday

[ Digiday | 2016-08-15 00:00:00 UTC ]
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South African education lists fear state publishing move

Educational publishers in South Africa are meeting with the National Department of Basic Education this week in a bid to allay fears over a potential move towards state publishing that trade figures believe would “totally decimate” the industry. Continue reading at The Bookseller

[ The Bookseller | 2016-02-08 00:00:00 UTC ]
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Where top publishers see native going next

The biggest players in the online publishing space converged in Barcelona this week to discuss the wholesale transformation of the industry into a digital and multiplatform phenomenon. We asked a handful of them one simple question: What's next for native advertising? The post Where top... Continue reading at Digiday

[ Digiday | 2014-06-03 00:00:00 UTC ]
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Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
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Freedom to Publish: FEP’s Mota Warns Romania May Allow Only One State Textbook Publisher

'Wearing the stigma of the former communist regime,' says the FEP's Henrique Mota, a single state-owned publisher may control all of Romania's textbooks. The post Freedom to Publish: FEP’s Mota Warns Romania May Allow Only One State Textbook Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-28 00:00:00 UTC ]
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UK Publishing Crowd Gathers in London to Discuss Self-Publishing

Self-publishing pros observed that the self-publishing vs. traditional publishing debate may be moot: it's all publishing. But what you want from it depends on you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-29 00:00:00 UTC ]
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Guardian publisher defends decision to publish anti-Hamas advertisement

Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian

[ The Guardian | 2014-08-11 00:00:00 UTC ]
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Pulitzer-Winning Critic to Publish Book About Reality TV

An award-winning critic chronicles the rise of reality TV, a Virginia bill would ban book bans by school boards, and more news today in books. Continue reading at Book Riot

[ Book Riot | 2024-02-07 16:10:04 UTC ]
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Children’s Books: Publishers Discuss the Mexican Market’s Evolution

At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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German publisher halts sale of top author’s books after leak reveals he received €600,000 from Putin ally

Broadcaster NDR launches investigation after Hubert Seipel admits receiving support for work on two books on Russian leaderA German publisher has announced a stop to the sale of books authored by a leading journalist and Russia expert after an investigation showed he had received at least... Continue reading at The Guardian

[ The Guardian | 2023-11-15 14:31:23 UTC ]
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For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
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Fieldstone Publishing Moves to Correct Racial Injustice

After cutting ties with Audubon name, the publishing company plans to donate proceeds from its field guides to National African American Reparation Commission. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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Top publisher apologizes for slurs about 'East Germans'

The CEO and co-owner of media company Axel Springer apologized Sunday for making crude remarks about “East Germans” in text messages leaked to a rival newspaper Continue reading at ABC News

[ ABC News | 2023-04-16 11:47:52 UTC ]
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IPA States Its Concern for a Missing Egyptian Publisher

Kotopia's Ahmed Mahmoud Ibrahim, the International Publishers Association says, was detained in Riyadh in October. The post IPA States Its Concern for a Missing Egyptian Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-25 07:15:19 UTC ]
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#ReadingAfrica: Five Writers and Publishers Discuss the Continent’s Boundless Literary Landscape

Africa is a continent of 54 countries and some 1.4 billion people, speaking—and sometimes writing and publishing—in hundreds of languages. The book business on the continent is diverse and eclectic. We convened a group of several top practitioners to get a sample of the triumphs and challenges... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-08 09:57:24 UTC ]
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Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
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Charlesbridge Publishing Acquires Move Books

With is acquisition of Move Books, Charlesbridge plans to launch a new middle-grade imprint called Charlesbridge Moves, helmed by Move Books founder Eileen Robinson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-21 05:00:00 UTC ]
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Open letter to top publisher condemns $2m Amy Coney Barrett book deal

More than 250 literary figures rail against acquisition by Penguin Random House of book by conservative US supreme court justiceMore than 250 figures from the US literary world have signed an open letter protesting the acquisition by Penguin Random House of a book by the conservative supreme... Continue reading at The Guardian

[ The Guardian | 2022-10-27 06:00:22 UTC ]
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