Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating native advertising at the recent Native Advertising Summit. Vice has been working with brands for years and has in many ways been one of the pioneers of what we now call native advertising with initiatives like Intel partnership The Creators Project, going into its fifth year. Moretti spoke frankly about the challenges (see above) of creating original content for brands that reflects a site’s sensibilities but also noted that when it all works "it’s a beautiful thing."Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2013-03-26 00:00:00 UTC ]
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#ReadingAfrica: Five Writers and Publishers Discuss the Continent’s Boundless Literary Landscape

Africa is a continent of 54 countries and some 1.4 billion people, speaking—and sometimes writing and publishing—in hundreds of languages. The book business on the continent is diverse and eclectic. We convened a group of several top practitioners to get a sample of the triumphs and challenges... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-08 09:57:24 UTC ]
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Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
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Charlesbridge Publishing Acquires Move Books

With is acquisition of Move Books, Charlesbridge plans to launch a new middle-grade imprint called Charlesbridge Moves, helmed by Move Books founder Eileen Robinson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-21 05:00:00 UTC ]
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Open letter to top publisher condemns $2m Amy Coney Barrett book deal

More than 250 literary figures rail against acquisition by Penguin Random House of book by conservative US supreme court justiceMore than 250 figures from the US literary world have signed an open letter protesting the acquisition by Penguin Random House of a book by the conservative supreme... Continue reading at The Guardian

[ The Guardian | 2022-10-27 06:00:22 UTC ]
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At CALIBA, Booksellers and Publishers Discuss Reps, Distribution, and Co-op

Along with author presentations and networking opportunities. the recently concluded CALIBA offered lots of practical advice for booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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DOJ v. PRH: Agents, Publishers Move Center Stage

As attorneys for Penguin Random House and Simon & Schuster took their turn to defend PRH's purchase of S&S, William Morris Endeavor's Jennifer Rudolph Walsh, Gallery publisher Jennifer Bergstrom, and Norton's John Glusman found themselves in the witness chair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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Will the Biggest Publisher in the United States Get Even Bigger?

The Biden administration is suing to block Penguin Random House from buying Simon & Schuster. A United States District Court will decide if the sale can proceed. Continue reading at The New York Times

[ The New York Times | 2022-07-31 11:19:44 UTC ]
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Publishing Gets the Reality Show Treatment with 'America’s Next Great Author'

The reality show format offers amateurs and unknowns a chance to display their latent talent and work with mentors to nurture it in a competition charged with tension. Could the format work for writers, too? Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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UNC Press Marks a Century of Publishing in the Tar Heel State

The University of North Carolina Press has much to celebrate as it marks its 100th anniversary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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U.S. Book Show: Ukrainian Novelist Andrey Kurkov on Wartime Reality for Writers and Publishers

The U.S. Book Show's opening keynote featured Ukrainian novelist Andrey Kurkov, speaking from his home in Kyiv, who provided the history through a literary lens of the Russo-Ukrainian conflict that culminated in war. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Diversity in the House: The State of Diversity in Publishing

Three voices on the challenge of making publishing less white and more representative of the world at large. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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Indie Presses Publishing Works in Translation in The United States

Traditional publishing houses put out classics from around the world, but independent presses bring attention to new original talent. Continue reading at Book Riot

[ Book Riot | 2022-03-31 10:36:00 UTC ]
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Awards: HarperCollins India Wins Top ‘Publishing Next’ 2021 Industry Honor

The eighth cycle of the Publishing Next industry award recognizes Indian publishing houses, professionals, and books. The post Awards: HarperCollins India Wins Top ‘Publishing Next’ 2021 Industry Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-29 17:11:25 UTC ]
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Washington State's 3rd Thing Publishes Progressively

The 3rd Thing, a small press in Olympia, Wash., was set up to be a “publisher of necessary alternatives,” and in that, its list delivers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-04 05:00:00 UTC ]
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AAP StatShot: The United States’ Publishing Industry Gained 12.2 Percent in 2021

The final 2021 report from the Association of American Publishers shows December up 2.8 percent over December 2020, at US$1.1 billion. The post AAP StatShot: The United States’ Publishing Industry Gained 12.2 Percent in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-26 16:01:07 UTC ]
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Control of SAGE Publishing Moves to Trust

In a move to keep the publishing company independent, founder Sara Miller McCune has signed over her voting share and company control to the SAGE-SMM Trust. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-07 05:00:00 UTC ]
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In the United States: Sourcebooks Acquires BES Publishing

'Our children’s book business now accounts for more than half our annual sales,' says Sourcebooks' Kay Birkner as the company buys BES Publishing. The post In the United States: Sourcebooks Acquires BES Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-04 18:59:42 UTC ]
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Amazon Charts: The Couple at No 9 moves into the top

Claire Douglas' The Couple at No 9 (Penguin) has leapfrogged Richard Osman's The Man Who Died Twice (Penguin) to hit the Amazon Charts' Most-Sold: Fiction number one. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 11:26:35 UTC ]
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Question of the Day: The state of the holiday season for publishers

The Digiday Publishing Summit brought leaders in the world of media companies together with the platform and technology partners that work with them. Across the course of three days in Miami, in September 2021, experts and executives framed the state of publishing — identifying trends and next... Continue reading at Digiday

[ Digiday | 2021-10-19 01:00:00 UTC ]
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Publishers, Amazon Move to Dismiss Booksellers’ Antitrust Suit

In separate motions this week, lawyers for both Amazon and the Big Five publishers asked a federal court to dismiss the latest iteration of a potential class-action price-fixing claim filed on behalf of indie booksellers involving print trade books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-09 04:00:00 UTC ]
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