Native Advertising Comes to E-Commerce

If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that powers ecommerce reviews and owns an ecommerce-focused ad business as well."The last bastion of major web companies is now embracing native, and that group is the largest ecommerce companies in the world," said Ari Lewine, TripleLift's co-founder and chief strategy officer. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-11 00:00:00 UTC ]

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Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
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Data Versus Creativity: The Publisher Perspective

When Walgreens launched a new loyalty program for its beauty lines in 2016, it coupled it with an advertising campaign to drive signups. As part of this campaign, it turned to the USA Today Network to reach its target audience: Women. What’s odd about picking the USA Today Network for this... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-23 00:00:00 UTC ]
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Index Exchange expands as ad tech consolidation looms

Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate.The company says its expansion is not only happening without outside investors, but... Continue reading at Advertising Age

[ Advertising Age | 2018-04-11 00:00:00 UTC ]
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Mobile Referendum: How Native Advertising Can Close the New Attention Gap

[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Global Publishing Leaders 2017: Houghton Mifflin Harcourt

Houghton Mifflin Harcourt (HMH) is a global educational publishing and technology company that reaches more than 50 million students in the U.S. and 150 other countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge

It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented. The post Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-12 00:00:00 UTC ]
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Google Is Targeting Travel Marketers to Buy Native Programmatic Ads

In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek

[ AdWeek | 2016-11-03 00:00:00 UTC ]
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Why You Need Branded Content Benchmarks

Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age

[ Advertising Age | 2016-09-08 00:00:00 UTC ]
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Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads

Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
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Global Publishing Leaders 2016: Houghton Mifflin Harcourt

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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PRH sells travel brand Fodor's

Penguin Random House is set to sell Fodor’s Travel to Internet Brands, an online media and technology company. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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Penguin Random House to Sell Fodor's to Internet Brands

Penguin Random House has reached an agreement to sell its travel division, Fodor’s, to Internet Brands, a Los Angeles-based online media and technology company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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Facebook Instant Articles are about to get more native ads

One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday

[ Digiday | 2016-03-29 00:00:00 UTC ]
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Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

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[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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Why BuzzFeed Is All-In on Mobile, Though That Wasn't Always the Case

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[ AdWeek | 2016-02-23 00:00:00 UTC ]
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Google-backed Lost My Name has sold 1m children's books in two years

British startup has shipped to 160 countries, based on its mantra of being ‘a technology company that happens to make physical books’British startup Lost My Name has sold more than 1m of its personalised picture books for children since launching its first title two years ago.The company’s The... Continue reading at The Guardian

[ The Guardian | 2015-12-04 00:00:00 UTC ]
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Arianna Huffington outlines the next chapter of The Huffington Post’s overseas expansion

The Huffington Post, which turned 10 in May, has 15 international editions -- but it's not about to rest on its laurels. The publisher's 75 editors-in-chief and business leaders from around the world congregated in Madrid Monday to discuss the digital publisher’s ambitious plan to be live in 50... Continue reading at Digiday

[ Digiday | 2015-11-24 00:00:00 UTC ]
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At the New Zola Books, Focus Is On Tech, Not Books

Zola Books didn't work out as a book company, so its literary agent founder reimagined it as a technology company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
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