As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
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As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
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#native advertising
#debate rages
Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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#ll move
There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-11 04:03:29 UTC ]
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Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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#post facebook
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#ad inventory
#publishers sell
Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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#nbc universal
#discover publishers
Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-02 00:00:00 UTC ]
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#biggest issues
Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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#start publishing
#branded content
As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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#jason kint
#growing audience
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Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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#media outlets
#post ads
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#facebook opens
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Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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#news uk
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#axel springer
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#top publishers
#post europe
Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-02 00:00:00 UTC ]
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#premium publishers
#article pages
#real estate
In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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#programmatic ads
#digiday+ research
The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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#news publishers
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Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at Digiday
[ Digiday | 2016-11-05 00:00:00 UTC ]
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#email newsletters
#make money
#ads appeared
#post snapchat
As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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#ad blocking
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When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
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#high quality
#digital arm
#todd haskell
#sponsored articles
When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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#publishers including
#publishers make
#great place
#makes sense
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#ad formats
#$250 million
#$5 million
Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
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#macmillan
#ebooks
#macmillan learning
#cengage learning
Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday
[ Digiday | 2024-05-21 04:01:00 UTC ]
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Two top editors at Penguin Random House are leaving as the country’s leading trading publisher continues to transform during a period of uncertain revenues and generational change Continue reading at ABC News
[ ABC News | 2024-05-21 00:54:12 UTC ]
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