Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating native advertising at the recent Native Advertising Summit. Vice has been working with brands for years and has in many ways been one of the pioneers of what we now call native advertising with initiatives like Intel partnership The Creators Project, going into its fifth year. Moretti spoke frankly about the challenges (see above) of creating original content for brands that reflects a site’s sensibilities but also noted that when it all works "it’s a beautiful thing."Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2013-03-26 00:00:00 UTC ]
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4 Takeaways From Top Publishers’ Earnings Reports This Week

Several dominant digital media publishers--BuzzFeed, Dotdash, The New York Times and The Wall Street Journal--all disclosed the state of their financial health this past week, and taken together the findings reveal some of the key trends shaping the industry. While the four companies face... Continue reading at AdWeek

[ AdWeek | 2021-08-06 21:11:12 UTC ]
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In Egypt, Publishers Are Moving to E-Commerce

Cairo publisher and bookseller Ahmed Rashad on how the pandemic makes the digital transformation more urgent than ever. The post In Egypt, Publishers Are Moving to E-Commerce appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-27 14:54:26 UTC ]
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In New Book, Historian Looks at Church and State Turmoil Facing Biden

A church historian looks at the religious, institutional, and social challenges ahead for Joe Biden—America's second Catholic president—and how they parallel those faced by Pope Francis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-20 05:00:00 UTC ]
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A Year of Scandals and Self-Questioning for France’s Top Publishers

The release of “Consent” put France’s literary establishment under a harsh spotlight. The publishing industry is grappling with a nation that it resembles less and less. Continue reading at The New York Times

[ The New York Times | 2021-01-03 16:49:48 UTC ]
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‘Kent State’ On Top of PW’s 2020 Graphic Novel Critics Poll

Released during the 50th anniversary year of the 1970 tragedy, 'Kent State: Four Dead in Ohio' (Abrams ComicArts) by veteran comics journalist Derf Backderf garnered the most votes in PW’s annual Graphic Novel Critic’s Poll. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-16 05:00:00 UTC ]
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Frankfurt Academic Conference: Libraries and Publishing in Europe and the States

The two-day Frankfurt Academic Conference program looks at how publishers and libraries are managing open access and the pandemic. The post Frankfurt Academic Conference: Libraries and Publishing in Europe and the States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-02 19:20:28 UTC ]
More news stories like this | News stories tagged with: #states appeared #libraries

Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Cockleberry Bay author Nicola May moves to traditional publishing with Hodder

Bestselling self-published author Nicola May has signed with Hodder & Stoughton to publish a new character-driven series, based around a fictitious street market in Cornwall. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 13:40:29 UTC ]
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Walliams and Ross move into top spot with Code Name Bananas

David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has gone straight to the UK Official Top 50 number one spot, with 89,558 copies sold. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 00:49:03 UTC ]
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Toppings bookshop to expand in move to listed building

Bath bookshop Toppings & Company is to move to a listed Georgian building, and will begin expansion building works next year.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-08 18:39:07 UTC ]
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Elliott & Thompson to publish deep dive into ways money moves

Elliott & Thompson will publish The Pay Off, a "brilliantly engaging and accessible" exploration of how money moves and where global financial power really lies. Continue reading at The Bookseller

[ The Bookseller | 2020-11-04 19:21:13 UTC ]
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RELX Group Remains the World's Top Publisher

The world’s largest publisher did it again in 2019, with revenue of $5.64 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
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Trade-Published Romance Sees a Coronavirus Boost in the States

Unit sales of romance ebooks 'increased 17 percentage points from January through May 2020' in the US market, NPD Books reports. The post Trade-Published Romance Sees a Coronavirus Boost in the States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-20 14:14:36 UTC ]
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‘Hitler’s Northern Utopia’ juxtaposes an oppressor’s fantasy state with Norway’s reality under Nazi occupation

Despina Stratigakos looks at the extensive architecture and infrastructure projects Germany undertook in Norway during World War II. Continue reading at The Washington Post

[ The Washington Post | 2020-08-20 12:10:17 UTC ]
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Adeola and Wilson-Max to discuss lack of children's publishing diversity

Dapo Adeola will be speaking to Ken Wilson-Max on Instagram Live this week about their experiences as two of just four black British illustrators currently being published in children's books. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 09:32:54 UTC ]
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News Corp Australia to Cut ‘Up to a Third of Workforce’ in Move Towards Digital-Only Publishing

News Corp Australia is poised to cut hundreds of jobs as it moves towards digital-only publishing for many of its Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-27 14:51:01 UTC ]
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News Corp to cut hundreds of jobs in move towards digital-only publishing

Publisher of the Australian, the Daily Telegraph and the Herald Sun is expected to stop publishing as many as 100 titles News Corp Australia is poised to cut hundreds of jobs as it moves towards digital-only publishing for many of its local and regional papers and more copy sharing among its... Continue reading at The Guardian

[ The Guardian | 2020-05-27 10:53:51 UTC ]
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Bologna names Best Children's Publishers of the Year, as event moves online

The winners of the Bologna Prize for the Best Children's Publishers of the Year have been revealed as an online edition of the 57th Bologna Children's Book Fair (BCBF) launches, with Italian publisher Camelozampa named the winner in the Europe category. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 09:16:49 UTC ]
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Coronavirus Worklife: Amazon Publishing ‘At Home’ in Germany, the UK, and the States

'Our desk spaces are evolving their own personalities,' as the publishing house built by a tech and retail giant adapts to home-officing. The post Coronavirus Worklife: Amazon Publishing ‘At Home’ in Germany, the UK, and the States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-30 01:41:14 UTC ]
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