Where top publishers see native going next

The biggest players in the online publishing space converged in Barcelona this week to discuss the wholesale transformation of the industry into a digital and multiplatform phenomenon. We asked a handful of them one simple question: What's next for native advertising? The post Where top publishers see native going next appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-06-03 00:00:00 UTC ]

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Penguin Random House Dismisses Two of Its Top Publishers

The departures of Reagan Arthur, who led Alfred A. Knopf, and Lisa Lucas, who held the top job at Pantheon and Schocken, came as a surprise to many in the company. Continue reading at The New York Times

[ The New York Times | 2024-05-20 22:16:53 UTC ]
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Storytel Rolls Out Its Audiobook Service in France

The Stockholm-based audiobook corporation Storytel, in association with some of French publishing's biggest players, goes live in France. The post Storytel Rolls Out Its Audiobook Service in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-27 10:14:35 UTC ]
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Penguin Random House’s C.E.O. Defends Bid to Buy Simon & Schuster

Madeline McIntosh argued that the publishing industry extends far beyond its biggest players, and that the government has focused on a tiny sliver of deals. Continue reading at The New York Times

[ The New York Times | 2022-08-15 22:30:20 UTC ]
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2021 Religion Publishing Highlights

Personnel changes at the top of some of religion publishing's biggest players were among the most significant shifts to take place in the industry over the past year, as told through PW’s coverage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-08 05:00:00 UTC ]
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Yiyun Li on Starting a Virtual Book Club During the Pandemic

When I first meet a writer on the page, I pose a simple question: What don’t you ask permission for? In Yiyun Li’s case, the answer is her freedom. Individualism might seem inevitable for a woman who was born in China and whose early work responds to authoritarianism, but—reading Li—one senses... Continue reading at Electric Literature

[ Electric Literature | 2021-09-15 11:00:00 UTC ]
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4 Takeaways From Top Publishers’ Earnings Reports This Week

Several dominant digital media publishers--BuzzFeed, Dotdash, The New York Times and The Wall Street Journal--all disclosed the state of their financial health this past week, and taken together the findings reveal some of the key trends shaping the industry. While the four companies face... Continue reading at AdWeek

[ AdWeek | 2021-08-06 21:11:12 UTC ]
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A Year of Scandals and Self-Questioning for France’s Top Publishers

The release of “Consent” put France’s literary establishment under a harsh spotlight. The publishing industry is grappling with a nation that it resembles less and less. Continue reading at The New York Times

[ The New York Times | 2021-01-03 16:49:48 UTC ]
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Their Publishing Imprint Closed. Now They’re Bringing It Back.

In a literary landscape dominated by the biggest players, Cindy Spiegel and Julie Grau are among the executives rejecting the corporate publishing model and instead starting their own companies. Continue reading at The New York Times

[ The New York Times | 2020-12-18 10:00:29 UTC ]
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To Change How You Publish in the Digital Age, Start with a Question

Publishers considering transforming their businesses from print first or print-centric to digital first or digital-centric should begin by asking lots of people a simple question: what would you like to be able to do that you can’t do now? Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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Meet the booksellers who are fighting back against the algorithm

Could a bespoke book subscription service break you out of your reading rut or encourage you to explore new genres?Heywood Hill bookshop has stood on the same spot since 1936. It inhabits a Georgian townhouse at 10 Curzon Street in Mayfair, London, a blue plaque outside commemorating its most... Continue reading at The Guardian

[ The Guardian | 2020-02-13 11:00:00 UTC ]
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Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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London Book Fair 2019: Four Questions for...Richard Charkin

Charkin’s new venture, Mensch Publishing, officially launched last month with Guy Kennaway’s darkly funny memoir 'Time to Go.' PW caught up with Charkin ahead of the 2019 London Book Fair to talk about his new turn as an indie publisher—and the simple question that inspired him to take the leap. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-12 00:00:00 UTC ]
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Data Versus Creativity: The Publisher Perspective

When Walgreens launched a new loyalty program for its beauty lines in 2016, it coupled it with an advertising campaign to drive signups. As part of this campaign, it turned to the USA Today Network to reach its target audience: Women. What’s odd about picking the USA Today Network for this... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-23 00:00:00 UTC ]
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Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites

With Google about to start ranking mobile sites by speed, we looked at which top publishers are ready and which could use improvement. The post Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-22 00:00:00 UTC ]
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Mobile Referendum: How Native Advertising Can Close the New Attention Gap

[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing

Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. The post Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-12 00:00:00 UTC ]
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Ad Age's Magazines of the Year 2017: See All the Winners

When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age

[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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Facebook recruits its top publishers for exclusive shows

BuzzFeed, Vox Media, Attn, Mashable and Refinery29 are among the publishers getting paid by Facebook to make shows for its video tab. The post Facebook recruits its top publishers for exclusive shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-25 00:00:00 UTC ]
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Time Inc.’s VR Guru Is Forging a New Path Through Immersive Storytelling

Long before she became the resident VR expert at one of the country's top publishers, Mia Tramz was finding low-tech ways to create immersive experiences. While participating in a sculpture installation as a visual arts student at Columbia University, "I made a sculpture with mirrored fragments... Continue reading at AdWeek

[ AdWeek | 2017-05-02 00:00:00 UTC ]
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Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge

It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented. The post Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-12 00:00:00 UTC ]
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