Where top publishers see native going next

The biggest players in the online publishing space converged in Barcelona this week to discuss the wholesale transformation of the industry into a digital and multiplatform phenomenon. We asked a handful of them one simple question: What's next for native advertising? The post Where top publishers see native going next appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-06-03 00:00:00 UTC ]
News tagged with: #native advertising #top publishers #biggest players #simple question

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Why top publishers are still stuck distributing fake news

Fake news doesn't just get airplay on Facebook. Ads for such bogus stories have wound up in unexpected places, including The New York Times and Los Angeles Times. Even big publishers like them are limited in their ability to completely wipe out such ads. “It really exposes the inherent flaw of... Continue reading at Digiday

[ Digiday | 2016-12-13 00:00:00 UTC ]
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How Publishers Pivoted to Meet FTC’S Native Guidelines

[Sponsored] A year after the FTC’s ruling, how many publishers are compliant? The post How Publishers Pivoted to Meet FTC’S Native Guidelines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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Google Is Introducing Native Video Ads for Mobile Publishers

If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek

[ AdWeek | 2016-11-15 00:00:00 UTC ]
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Programmatic native is here, and premium publishers are wary

Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at Digiday

[ Digiday | 2016-09-28 00:00:00 UTC ]
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How Much Top Publishing Executives Earn

A look at compensation for top executives at publicly traded publishers and booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads

Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #skill set #digital age

Global ranking: Record haul for publishing’s top 50

The industry's biggest companies have shrugged off a period relative stagnation and have began to grow dramatically. That is one of the overriding trends of the Global Ranking of the Publishing Industry, the annual Livres Hebdo/Bookseller list of the industry’s biggest players. Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday

[ Digiday | 2016-08-15 00:00:00 UTC ]
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Facebook opens the door to branded content from top publishers

Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
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Publishers Are Largely Not Following the FTC's Native Ad Guidelines

If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Infographic: 50 percent of publishers recruit editors to create native ads

We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
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Europe’s top publishers on what they’re doing about ad blocking

Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday

[ Digiday | 2016-03-08 00:00:00 UTC ]
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Protecting Intellectual Property Remains the Top Job for Association of American Publishers

The publishing industry's trade association had a busy year protecting copyright in a changing market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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January 2016: Top Reviews of Self-Published Books from BlueInk Review

The January 2016 selection of reviews from BlueInk Review includes a science fiction novel set in space and a children's picture book about families. The post January 2016: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-08 00:00:00 UTC ]
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'The Affair' and the Top Five Hollywood Takes on Book Publishing

The Showtime series, which ended its second season on Sunday night, has become a favorite topic of water cooler chat among book industry types. With so many delighting in the travails of Brooklyn-high-school-English-teacher-turned-successful-novelist Noah Solloway, we dug up five of our favorite... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-23 00:00:00 UTC ]
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Publishers Weekly’s Top Comics Stories of 2015

These are the ten most popular stories about graphic novels and comics published on publishersweekly.com in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-21 00:00:00 UTC ]
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The Top Publishing Stories of 2015

E.L. James surprised fans when she announced she would be releasing a fourth novel featuring the star-crossed, and occasionally tied-up, lovers in her Fifty Shades saga. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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