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The Digiday Publishing Summit Europe is set to kick off in early February with in-depth discussion on hot topics like native advertising, the shift to programmatic and minding the mobile gap. The post HuffPo, Dennis, Mashable, Quartz to speak at Digiday Publishing Summit Europe appeared first on... Continue reading at 'Digiday'
[ Digiday | 2014-12-04 00:00:00 UTC ]
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#mobile gap
#native advertising
#hot topics
#in-depth discussion
#early february
BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-21 00:00:00 UTC ]
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#business operations
#ad platforms
#tech companies
#native advertising
If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-08 00:00:00 UTC ]
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#media company
#production company
#general electric
#native advertising
SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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#tactic embraced
#native advertising
#village ventures
#atlas ventures
#mk capital
#general partner
#kirk wolfe
#foundational player
#big round
SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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#tactic embraced
#native advertising
#village ventures
#atlas ventures
#mk capital
#general partner
#kirk wolfe
#foundational player
#big round
StumbleUpon has been a mainstay of native advertising. But it's lost some of its luster with the rise of Facebook and Twitter. The post Publishers’ love-hate relationship with StumbleUpon appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-07-18 00:00:00 UTC ]
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#native advertising
#love-hate relationship
#post publishers
As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
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#native advertising
#debate rages
If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-11 00:00:00 UTC ]
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#technology company
#native advertising
After a fun stunt with Jimmy Fallon, GE's native advertising is taking a serious turn into news. The post GE’s becomes legitimate online news publisher appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-06-26 00:00:00 UTC ]
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#native advertising
#jimmy fallon
The biggest players in the online publishing space converged in Barcelona this week to discuss the wholesale transformation of the industry into a digital and multiplatform phenomenon. We asked a handful of them one simple question: What's next for native advertising? The post Where top... Continue reading at 'Digiday'
[ Digiday | 2014-06-03 00:00:00 UTC ]
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#simple question
#biggest players
#top publishers
#native advertising
Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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#native ads
#conde nast
#native advertising
#magna carta
#publishers won
#give publishers
The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
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#higher rates
#magazine publishers
#native advertising
In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-01-15 00:00:00 UTC ]
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#native advertising
The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at 'Digiday'
[ Digiday | 2013-12-19 00:00:00 UTC ]
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#publishing world
#modernized version
#important step
#native advertising
#gold standard
Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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#newspaper association
#industry mdash
#newspaper publishers
#native advertising
What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
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#media companies
#sponsored content
#native advertising
Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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#native advertising
#automated fashion
#ad business
#programmatic buying
The biggest game-changing technology in the digital publishing world is the one-two punch of programmatic buying and native advertising that has taken hold over the last year. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
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#native advertising
#programmatic buying
#grant whitmore
BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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#native advertising
Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at 'Fast Company'
[ Fast Company | 2013-03-26 00:00:00 UTC ]
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#beautiful thing
#native advertising