#vr content

Publishing news tagged with #vr content

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How The Economist is getting more reach for VR content

Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are... Continue reading at 'Digiday'

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #easy access #brand advertisers #vr content

HTC's Vivepaper is a VR magazine stand

HTC has unveiled Vivepaper, an app that lets Vive users check out interactive, VR content from publishers like Conde Nast. After you don the headset and scan a physical AR booklet, you can peruse a virtual magazine and load up 360-degree videos, 3D c... Continue reading at 'Engadget'

[ Engadget | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #360-degree videos #conde nast #vr content

How marketers are distributing 360-degree videos beyond YouTube and Facebook

In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at 'Digiday'

[ Digiday | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publisher #vr content #facebook appeared #organic reach

If they build it, who will come? An anatomy of the VR hype bubble

The hype for virtual reality is real. Publishers like CNN and The New York Times are devoting manpower to create more VR content. Advertisers are interested, and they themselves are looking to bake in expertise for the medium. Propelled by large investments from the likes of Facebook and Google,... Continue reading at 'Digiday'