Page 1 of 1 pages
There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at 'Digiday'
[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#oral history
#ad tech
#digital media
Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at 'Digiday'
[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#ad tech
#digital publishers
My former colleague and long-time min editor Steve Cohn was fond of characterizing the magazine industry as a “people business.” I believe he meant a number of things. On the most basic, transactional level, much of the trade was centered around a small patch of Manhattan real estate where... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-01-23 15:41:48 UTC ]
More news stories like this | News stories tagged with:
#long term
#ad tech
#digital media
Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had... Continue reading at 'AdWeek'
[ AdWeek | 2019-12-05 21:44:16 UTC ]
More news stories like this | News stories tagged with:
#ad tech
#ad-tech company
#today announced
#digital media
Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at 'AdWeek'
[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad tech
#recently unveiled
#makes sense
#ad spend
#digital media
Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at 'AdWeek'
[ AdWeek | 2019-06-19 20:45:09 UTC ]
More news stories like this | News stories tagged with:
#ad tech
#legal battle
#supply chain
#e-book
Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at 'AdWeek'
[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#open web
#ad tech
#walled gardens
Digital publishers face the challenges of the power struggle between platforms, fighting for transparency in ad tech and European data privacy regulations. The post ‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#power struggle
#ad tech
Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad inventory
#publishing partners
#including hearst
#nbc universal
#ad tech
Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at 'Fast Company'
[ Fast Company | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news app
#raising concerns
#user experience
#ad tech
Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#header bidding
#amazon plans
#people familiar
#ad tech
Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at 'Digiday'
[ Digiday | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsored content
#premium publishers
#ad tech
Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at 'Digiday'
[ Digiday | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad tech
Gawker Media CEO Nick Denton told Recode that the publisher, which used to view Facebook warily, is now "going all in" on Facebook Instant Articles. He's now come around to the idea that Facebook can simply provide a better user experience and even monetize better than the options publishers... Continue reading at 'Digiday'
[ Digiday | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nick denton
#ad tech
#user experience
#tech world
We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad tech
#sharp rise
#digital devices
Facebook's publisher-facing ad-tech arm LiveRail is shutting down the ad server business that you might not have known it operated.Known best for being one of the top video ad exchanges when Facebook agreed to buy it in July 2014, LiveRail also offered a way to help publishers pick out which... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers pick
#video ads
#big business
#ad tech
While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading at 'Digiday'
[ Digiday | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big push
#mobile screens
#ad tech
#entire site
Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital-media companies
#ad tech
#5% commission
Today’s new breed of digital publishers is just not that into ad tech. Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 &nd ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#ad tech
#vox media
Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine websites
#ad tech