#ad tech

Publishing news tagged with #ad tech


The Privacy Zeitgeist Means User Consent Is the New Key to Investment

Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had... Continue reading at 'AdWeek'

[ AdWeek | 2019-12-05 21:44:16 UTC ]
More news stories like this | News stories tagged with: #digital media #today announced #ad-tech company #thomas pasquet #ultimately lose #privacy-centric legislation #global wave #ad tech


Nestlé Is Doubling Down on Ad Tech

Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at 'AdWeek'

[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #sebastien szczepaniak #ad spend #digital accounts #makes sense #media investments #competencies dcoc #recently unveiled #poland spring #consumer-packaged-goods parent #ad tech


Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech

Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at 'AdWeek'

[ AdWeek | 2019-06-19 20:45:09 UTC ]
More news stories like this | News stories tagged with: #e-book #ride-booking company #recently ipo #supply chain #legal battle #ride-hailing giant #multimillion-dollar lawsuit #ad tech #uber filed


Lack of Innovation Is Killing Ad Tech and Maybe Even the Open Web

Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at 'AdWeek'

[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walled gardens #ad tech #open web


‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe

Digital publishers face the challenges of the power struggle between platforms, fighting for transparency in ad tech and European data privacy regulations. The post ‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #power struggle


Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #nbc universal #including hearst #publishing partners #ad inventory


As Apple Seeks To Please News Publishers, Users Worry About An Ad Influx

Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at 'Fast Company'

[ Fast Company | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #user experience #raising concerns #news app


Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers

Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #people familiar #amazon plans #header bidding


Programmatic native is here, and premium publishers are wary

Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at 'Digiday'

[ Digiday | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #premium publishers #sponsored content


Digiday Live: How Hearst and Bloomberg are attacking programmatic

Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at 'Digiday'

[ Digiday | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech


Marketers, It's Time to Rebalance Your Media Scale

We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital devices #sharp rise #ad tech


Gawker’s Nick Denton: Facebook dominance is better than ‘convoluted’ ad tech

Gawker Media CEO Nick Denton told Recode that the publisher, which used to view Facebook warily, is now "going all in" on Facebook Instant Articles. He's now come around to the idea that Facebook can simply provide a better user experience and even monetize better than the options publishers... Continue reading at 'Digiday'

[ Digiday | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech world #user experience #ad tech #nick denton


Facebook's LiveRail Exits the Ad Server Business

Facebook's publisher-facing ad-tech arm LiveRail is shutting down the ad server business that you might not have known it operated.Known best for being one of the top video ad exchanges when Facebook agreed to buy it in July 2014, LiveRail also offered a way to help publishers pick out which... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #big business #video ads #publishers pick


‘They’re telling us how the Web should work': The publisher view of Google’s AMP

While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading at 'Digiday'

[ Digiday | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entire site #ad tech #mobile screens #big push


Inside the Hidden Costs of Programmatic

Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #5% commission #ad tech #digital-media companies


New Breed of Digital Publishers Just Say No to Ad Tech

Today’s new breed of digital publishers is just not that into ad tech.     Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 &nd ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media #ad tech #digital publishers


Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #magazine websites