#ad inventory

Publishing news tagged with #ad inventory


No ratings bump for Norah O’Donnell’s first week as ‘CBS Evening News’ anchor

The numbers for Norah O’Donnell’s historic first week as the anchor of “CBS Evening News” are in, and despite leaving no stone unturned on the promotional front, the new-look newscast didn’t make any progress on the ratings front. According to Nielsen live-plus-same-day data, the first five... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-24 19:58:59 UTC ]
More news stories like this | News stories tagged with: #nielsen #worth noting #ad inventory #american public #managing editor


Amazon is now taking a 30 percent cut of ad sales from Fire TV

Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #e-commerce giant #commercial space #digital publishers #bigger piece #ad sales #ad inventory


Facebook is playing nicer with publishers by easing up on ad and content restrictions

Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content restrictions #post facebook #facebook watch #ad inventory #publishers sell


Snapchat’s creator charm offensive stops short of ad revenue sharing

Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #publishing partners #select group #post snapchat


Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #nbc universal #including hearst #publishing partners #ad inventory


ANA Pushes $50 Million Digital Media Pilot to Combat 'Ad-Tech Tax'

After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad fraud #ad inventory #ad-tech companies #$50 million


Google Said to Offer Publishers A New YouTube Deal

YouTube, on an aggressive push to expand its footprint in online video, is said to be offering publishers more control over their own ad inventory in order to win their business.The site is offering major publishers who choose its backend video player the ability to control ad sales both on... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people familiar #ad inventory #online video #aggressive push #offer publishers


Twitter Extends Pre-Roll Video Ads to Periscope Livestreams

Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #natural extension #ad inventory #publishing partners


Google Ramps Up Header Bidding Alternative as Pressure Mounts From Facebook

Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #playing field #coming months #direct knowledge #pressure mounts


Google Says Programmatic Direct Is Due for a Rise in 2017

Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #digital advertising #renewed interest #finally taking #header bidding


Facebook Seizes Header Bidding to Challenge Google in Programmatic Ad Sales

A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #index exchange #ad inventory #search giant #moving forward #taking shape


Snapchat's Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands

Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent months #ad inventory #media partners


Mediaocean, Rubicon Link Up in an Effort to Automate All Digital Media Transactions

Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inventory programmatically #core business #ad inventory #media buyers


FT, CNN, Guardian and Reuters Create Programmatic Alliance

Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quality content #ad fraud #programmatic buying #ad inventory #providing access #hearst uk


Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers

Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #ad buyers #tv industry #people familiar