#sponsored content

Publishing news tagged with #sponsored content


Publishers on the Rebound: Alternative Channels Show Life After Facebook

The launch of Facebook’s News Feed in 2006 opened an entirely new door for news outlets and lifestyle publishers who jumped at the chance to distribute content, grow audience reach and increase engagement through this new outlet. And, the best part: it was completely free. It was a perfect... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #comprehensive picture


EU Publishers: Clean up your cookies or get burned by GDPR

The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU’s massive expansion of data privacy rules. The GDPR is coming, and soon but publishers need to reign in the cookies running on their sites if... Continue reading at 'Digiday'

[ Digiday | 2017-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #ticking clock #digital publishers #gdpr appeared


Podcast: Billboard’s Shira Brown on premium video and Snapchat for grown-ups

Podcast: Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter on how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades. Sponsored content by... Continue reading at 'Digiday'

[ Digiday | 2017-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #established brands #hollywood reporter #premium video


Podcast: LittleThings’ Gretchen Tibbits on distributed publishing, skipping Snapchat and Facebook Live

On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings to talk Facebook Live, Snapchat, distributed publishing, and duopoly. Sponsored content by GumGum The post Podcast: LittleThings’ Gretchen Tibbits on... Continue reading at 'Digiday'

[ Digiday | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #facebook live #post podcast


Podcast: Bonnier’s Semande Agosa on the duopoly, ad blocking, fake news

We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum The... Continue reading at 'Digiday'

[ Digiday | 2017-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #media space #strategic partnerships #fake news #ad blocking #post podcast #major trends #bonnier corporation


Question of the day: Platforms, friend or foe?

The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Sponsored content by Parse.ly The post Question of the day:... Continue reading at 'Digiday'

[ Digiday | 2017-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #post question #single question


Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail,... Continue reading at 'Digiday'

[ Digiday | 2017-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #post question #media metrics


Infographic: Most publishers are choosing to sell their native ads through sponsorships

We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #native ads #post infographic #asked publishers


Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to... Continue reading at 'Digiday'

[ Digiday | 2017-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #publisher sites #social giant #beat facebook #post don


‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts

The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at 'Digiday'

[ Digiday | 2017-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #bottom line #digital publishers #facebook live #biggest question #publishers meet


The pitfalls of sponsored content, in 5 charts

Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers... Continue reading at 'Digiday'

[ Digiday | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publisher #crucial source #branded content #sponsored content #american readers


How to use Facebook to take advantage of Google’s Q4 price surge

What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look... Continue reading at 'Digiday'

[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #leading publishers #holiday season #facebook advertising #fight google #taking advantage


Join Digiday, The New York Times and Keywee in NYC on Thurs. for the future of publishing

As part of Keywee's efforts to bring together the New York publishing community, we are teaming up with The New York Times and Digiday to discuss how The Times approaches topics like audience development, reader engagement, and content distribution, as well as trends in digital publishing. We... Continue reading at 'Digiday'

[ Digiday | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #union square #content distribution #reader engagement #audience development #publishing appeared #digital publishing


How MTVNews, Refinery29, Elite Daily and Thrillist move at the speed of social video

Publishers need social video to stay relevant on younger-skewing platforms like Snapchat and Instagram. But churning out multiple (good) 15-second videos a day is no simple task. Learn how top digital publishers are taming the social media mess using creative collaboration tools. Sponsored... Continue reading at 'Digiday'

[ Digiday | 2016-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #stay relevant #social video #elite daily


How core audiences became the Holy Grail of publishing

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive subscriptions #hollywood reporter #holy grail #publishing appeared #sponsored content


How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive subscriptions #hollywood reporter #sponsored content


How Kik is using chatbots to monetize mobile messaging

Advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely.... Continue reading at 'Digiday'

[ Digiday | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #great journalism #digital publishers #internet companies #kik services


Programmatic native is here, and premium publishers are wary

Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at 'Digiday'

[ Digiday | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #premium publishers #sponsored content


Publishers, What’s Your Next Step?

[Sponsored Content] Your brand has value. Content licensing can provide a new revenue stream while simultaneously boosting brand equity. The post Publishers, What’s Your Next Step? appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue stream #content licensing #sponsored content #post publishers


Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at 'Digiday'

[ Digiday | 2016-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #publishers struggle #post back #sponsored content