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[Sponsored Content] Your brand has value. Content licensing can provide a new revenue stream while simultaneously boosting brand equity. The post Publishers, What’s Your Next Step? appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-09-08 00:00:00 UTC ]
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#sponsored content
#content licensing
#revenue stream
Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at 'Digiday'
[ Digiday | 2016-08-15 00:00:00 UTC ]
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#post back
#publishers struggle
#major publishers
Radio audiences have declined, but audio is as popular as ever. Streaming music alone generated $2 billion in revenue last year, proving that there’s still demand for sound and opportunity for audio publishers. Programmatic audio is changing the way audio publishers generate revenue. Sponsored... Continue reading at 'Digiday'
[ Digiday | 2016-08-11 00:00:00 UTC ]
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#streaming music
#sponsored content
#trade desk
As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist. Continue reading at 'The New York Times'
[ The New York Times | 2016-07-25 00:00:00 UTC ]
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#ad agencies
[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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#digital content
#sponsored content
#drive subscriptions
[Sponsored Content] A look at Champions, a quarterly magazine produced by nonprofit career and technical association SkillsUSA. The post One of Our Favorite Nxtbook Digital Publications from March appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-04-27 00:00:00 UTC ]
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#sponsored content
Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at 'Digiday'
[ Digiday | 2016-04-01 00:00:00 UTC ]
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#social audience
#social channels
#distributed platforms
#google amp
#sponsored content
U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at 'Digiday'
[ Digiday | 2016-01-22 00:00:00 UTC ]
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#user data
#ad blockers
#facebook accounts
#sponsored content
[Sponsored Content] Just a few years ago, it looked as if digital publishing would push print aside and that publishers would be able to avoid paying the high costs of paper, printing and postage. But print refused to die. Why? The post A Look Ahead: Print and Digital Periodicals appeared... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-11-18 00:00:00 UTC ]
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#digital publishing
#high costs
[Sponsored Content] For millennia, recognizable brands have identified creative ownership, and ultimately the reputation of that owner. Producers of goods and services have elevated that concept to a sophisticated science, leveraging loyalty to a brand reputation in order to succeed. The post... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
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#magazine publishers
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[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
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#brand appeared
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#long time
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[Sponsored Content] As a publishers, you don't trade sales for eyeballs, because eyeballs can't be spent or invested. The post Publishers – Don’t Trade Your Content (Monetize It) appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-08-17 00:00:00 UTC ]
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[Sponsored Content] What Adobe isn't telling you. The post 5 Ways to Improve Your Digital Publishing appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-26 00:00:00 UTC ]
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#digital publishing
#sponsored content
[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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#sponsored content
In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
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#sponsored content
#digital publishing
#holy grail
Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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#post today
#important step
#sponsored content
#working directly
#small number
#coming months
Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-23 00:00:00 UTC ]
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#book lovers
#single brand
#social publishers
#include video
What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
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#media companies
For most publishers entering the world of sponsored content the concern is keeping editorial separated from the creation of the advertising content. Not so much at Digg, the social-news platform bought and revived by digital media hold ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
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#native ads
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#advertising content
In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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#traditional advertising
#digital publishers
#sponsored content
#alternative route