Publishers – Don’t Trade Your Content (Monetize It)

[Sponsored Content] As a publishers, you don't trade sales for eyeballs, because eyeballs can't be spent or invested. The post Publishers – Don’t Trade Your Content (Monetize It) appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-08-17 00:00:00 UTC ]

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Publishers’ Upbeat Assessments of AI Policy Developments

A vote at the EU and a new report from the House of Lords in London prompts international publishing leadership approval, determination. The post Publishers’ Upbeat Assessments of AI Policy Developments appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-02 19:47:50 UTC ]
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After layoffs and an AI scandal, CNET's staff is unionizing

CNET, the venerable tech site which began publication nearly 30 years ago, has become the latest digital media company whose staff have chosen to band together and demand more. The CNET Media Worker's Union (CMWU) today sent a letter to Red Ventures, the private equity concern which purchased... Continue reading at Engadget

[ Engadget | 2023-05-16 16:13:18 UTC ]
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Publishing Industry Sales Down 4.5% Through September

Total publishing industry sales fell 4.5% through September compared to 2021, with trade sales down 3.3%, at the 1,368 publishers who report revenue to the AAP’s StatShot program. Lower hardcover sales and higher returns were the main drivers in pushing down trade sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
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May Sales Were Soft, AAP Reports

In the AAP’s newest StatShot update, May trade sales were mixed and sales of higher educational course materials fell, leading to a 3.7% sales decline compared to May 2021 for the 1,368 publishers that report sales to the association. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-01 04:00:00 UTC ]
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Elizabeth Whiting to Succeed Alan Smagler at Scholastic

Elizabeth Whiting has been promoted to v-p of trade sales at Scholastic Trade Publishing, effective June 1, succeeding Alan Smagler, who will transition to a consulting role. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech

The drumbeat against Google's cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC. The post Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech... Continue reading at Digiday

[ Digiday | 2021-04-26 04:01:00 UTC ]
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Scholastic revenues plunge 32% but trade sales up in second quarter

Scholastic saw revenues plunge 32% year on year to $406.2m and operating income fall 54% in the second quarter, as its business continued to be hit by the pandemic, although trade sales rose. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 18:36:39 UTC ]
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Burns leaves Bloomsbury for Bonnier Books UK

Elise Burns is leaving Bloomsbury to join Bonnier Books UK as its new trade sales and export director. Continue reading at The Bookseller

[ The Bookseller | 2019-09-02 22:43:52 UTC ]
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Publishers have a problem: Their paywalls are too steep to scale

If 2018 showed us anything, it’s that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Sponsored by Cxense. The post Publishers have a problem: Their paywalls are too steep... Continue reading at Digiday

[ Digiday | 2019-02-28 00:00:00 UTC ]
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‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video

"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
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Publishers on the Rebound: Alternative Channels Show Life After Facebook

The launch of Facebook’s News Feed in 2006 opened an entirely new door for news outlets and lifestyle publishers who jumped at the chance to distribute content, grow audience reach and increase engagement through this new outlet. And, the best part: it was completely free. It was a perfect... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-29 00:00:00 UTC ]
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Trade Remained Publishing’s Brightest Spot in 2017

Trade sales have grown steadily over the last five years—even as other major segments continue to have their struggles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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Publishers use Cannes Lions to reassert their influence

European publishers remain determined to make alliances work to compete with Facebook and Google for ad revenue. The post Publishers use Cannes Lions to reassert their influence appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-21 00:00:00 UTC ]
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Publishers’ candid thoughts on video: ‘We’re a bunch of sheep’

At the Digiday Video Summit, publishers discussed the merits (and lack thereof) of Facebook, YouTube, Amazon, Netflix and Twitter. The post Publishers’ candid thoughts on video: ‘We’re a bunch of sheep’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
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Publishers try to use ad annoyance as a lure to subscribers

Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
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Publishers are wrestling with Facebook’s desire to own Facebook-funded Watch shows

Facebook wants to own more of the shows it subsidizes for Facebook Watch, but publishers are not always willing to give those rights away. The post Publishers are wrestling with Facebook’s desire to own Facebook-funded Watch shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-09 00:00:00 UTC ]
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Publishers are finding (modest) success with Facebook groups

Publishers are figuring out what Facebook groups are useful for: shaping editorial strategy, generating leads, audience research and more. The post Publishers are finding (modest) success with Facebook groups appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-03 00:00:00 UTC ]
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Publishers Are Riding the ABM Wave With Quality Over Quantity

A year after launching comprehensive ABM solutions, Government Executive and SourceMedia share what they've learned. The post Publishers Are Riding the ABM Wave With Quality Over Quantity appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-07 00:00:00 UTC ]
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Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot

Despite lingering uncertainties, systemic shifts over the past year offer a silver lining for magazine media. The post Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-29 00:00:00 UTC ]
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