Magazine publisher Dennis is leading a project to use blockchain technology to improve transparency within digital ad transactions. The post Dennis is trying to use blockchain to improve programmatic transparency appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-07-07 00:00:00 UTC ]
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Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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French publishers are happy about Facebook's fact-checking initiative, but there's room for improvement. The post French publishers face delays and transparency issues in Facebook’s fake-news crackdown appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-23 00:00:00 UTC ]
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French publisher cooperative La Place has plans to stay ahead of digital market changes and attain the necessary scale and data to compete with the duopoly. The post Inside French publisher programmatic cooperative La Place’s growth ambitions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-18 00:00:00 UTC ]
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Just days after laying off over 20 people in its trade division, Houghton Mifflin Harcourt reported that revenue in the division rose 16% in the first quarter ended March 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-04 00:00:00 UTC ]
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A day after a suspect killed an elderly man in Cleveland and streamed it on Facebook Live, the social network said it's reviewing the way it receives reports about content that violates its policies. In a blog post published today, the company called the event a "horrific crime" that has "no... Continue reading at AdWeek
[ AdWeek | 2017-04-18 00:00:00 UTC ]
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Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at Advertising Age
[ Advertising Age | 2017-02-27 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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In a major focus on its metadata, Cambridge University Press is working this year to improve the discoverability of its material for library users. The post Cambridge University Press: A Marked Improvement in MARC Records appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-18 00:00:00 UTC ]
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Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at Advertising Age
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
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The Society of Authors (SoA) has called on publishers to give authors “the right to say no” to high-discounting practices as part of its campaign for fairer, more transparent contracts. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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The full text of a speech given by Baroness Gail Rebuck, chair of Penguin Random House UK, during a debate at the House of Lords on libraries and bookshops. Continue reading at The Bookseller
[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at Digiday
[ Digiday | 2016-09-28 00:00:00 UTC ]
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As writers learn that tech giant has processed their work without permission, the Authors Guild condemns ‘blatantly commercial use of expressive authorship’When the writer Rebecca Forster first heard how Google was using her work, it felt like she was trapped in a science fiction novel. “Is this... Continue reading at The Guardian
[ The Guardian | 2016-09-28 00:00:00 UTC ]
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A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age
[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Essential Politics: Oil lobbyist ghost writes letter for lawmakers, Michael Bloomberg hosts Kamala Harris Senate fundraiser Aug. 17, 2016, 12:03 p.m. Welcome to Essential Politics, our daily feed on California government and politics news. Here's what we're watching: Michael Bloomberg, the former... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-18 00:00:00 UTC ]
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Radio audiences have declined, but audio is as popular as ever. Streaming music alone generated $2 billion in revenue last year, proving that there’s still demand for sound and opportunity for audio publishers. Programmatic audio is changing the way audio publishers generate revenue. Sponsored... Continue reading at Digiday
[ Digiday | 2016-08-11 00:00:00 UTC ]
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Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday
[ Digiday | 2016-06-30 00:00:00 UTC ]
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