Magazine publisher Dennis is leading a project to use blockchain technology to improve transparency within digital ad transactions. The post Dennis is trying to use blockchain to improve programmatic transparency appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-07-07 00:00:00 UTC ]
News tagged with:
#blockchain technology
Just days after laying off over 20 people in its trade division, Houghton Mifflin Harcourt reported that revenue in the division rose 16% in the first quarter ended March 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade division
A day after a suspect killed an elderly man in Cleveland and streamed it on Facebook Live, the social network said it's reviewing the way it receives reports about content that violates its policies. In a blog post published today, the company called the event a "horrific crime" that has "no... Continue reading at AdWeek
[ AdWeek | 2017-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook promises
#facebook live
Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at Advertising Age
[ Advertising Age | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blockchain technology
#digital publishers
#digital currency
#established players
As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling point
#premium content
#past couple
In a major focus on its metadata, Cambridge University Press is working this year to improve the discoverability of its material for library users. The post Cambridge University Press: A Marked Improvement in MARC Records appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library users
Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at Advertising Age
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#header bidding
#finally taking
#renewed interest
#digital advertising
#ad inventory
The Society of Authors (SoA) has called on publishers to give authors “the right to say no” to high-discounting practices as part of its campaign for fairer, more transparent contracts. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#soa calls
#authors soa
#give authors
In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#native ads
#review process
Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#premium publishers
#key component
#ad reinsertion
The full text of a speech given by Baroness Gail Rebuck, chair of Penguin Random House UK, during a debate at the House of Lords on libraries and bookshops. Continue reading at The Bookseller
[ The Bookseller | 2016-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#full text
As writers learn that tech giant has processed their work without permission, the Authors Guild condemns ‘blatantly commercial use of expressive authorship’When the writer Rebecca Forster first heard how Google was using her work, it felt like she was trapped in a science fiction novel. “Is this... Continue reading at The Guardian
[ The Guardian | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tech giant
#science fiction
Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at Digiday
[ Digiday | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsored content
#premium publishers
#ad tech
A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age
[ Advertising Age | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taking shape
#moving forward
#search giant
#ad inventory
#index exchange
#audience network
Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trinity mirror
#google amp
#header bidding
Essential Politics: Oil lobbyist ghost writes letter for lawmakers, Michael Bloomberg hosts Kamala Harris Senate fundraiser Aug. 17, 2016, 12:03 p.m. Welcome to Essential Politics, our daily feed on California government and politics news. Here's what we're watching: Michael Bloomberg, the former... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#essential politics
#daily feed
#california government
#politics news
#michael bloomberg
Radio audiences have declined, but audio is as popular as ever. Streaming music alone generated $2 billion in revenue last year, proving that there’s still demand for sound and opportunity for audio publishers. Programmatic audio is changing the way audio publishers generate revenue. Sponsored... Continue reading at Digiday
[ Digiday | 2016-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audio publishers
#streaming music
#sponsored content
#trade desk
Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday
[ Digiday | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad tech
New stores with cafés that serve beer and wine are part of the chain’s plans to boost its bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#physical bookstores
#improve profits
#bottom line
Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't... Continue reading at Digiday
[ Digiday | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#partner publishers
#brand-safe environments
#start trading
For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make purchases
#mobile devices
#weekly basis
#financial services
#usa today
#$1 million
#high impact