#mobile devices

Publishing news tagged with #mobile devices


'Apex Legends' boosts EA as gamers spend more on publishers

Electronic Arts Inc. is leading an index of video-game publishers to the highest in more than two months as new data Thursday suggests digital game spending worldwide has grown.Gamers spent $8.2 billion on digital titles across console, personal computer and mobile devices in February, a 2... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free time #tech giants #activision blizzard #mobile devices


With Nick Bell out, publishers lose a longtime Snapchat ally

Nick Bell, Snapchat's media matchmaker, is leaving the company, a departure that will be felt throughout the publishing world that worked closely with the executive. Bell was one of the early members of Snapchat's team of rising stars, joining the company five years ago when it needed to develop... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young audience #top lieutenants #vice president #mobile devices #business model #rising stars


A Dream Deferred: Why the Digital Ad Industry Struggles to Create a Standard ID

The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #takes place


How Forbes got readers to double the time spent per post on mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at 'Digiday'

[ Digiday | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #time spent #mobile appeared #mobile devices


Rubicon Project Is Helping Publishers Win the Second-Screen With Programmatic Olympic Ads

For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high impact #$1 million #usa today #financial services #weekly basis #mobile devices #make purchases


Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today.  The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #weeks ago #social giant


Battle For Mobile Web Ramps Up as WordPress Creates Plugin to Automate Facebook Instant Articles

WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #mobile devices #walled garden #user base


WordPress blogs will soon support Facebook's Instant Articles

If you turn to Facebook for your daily news update, you may have come across Instant Articles. A small number of publishers are able to serve up news articles quickly for mobile devices right now, but from April 12th, the technology will be open to a... Continue reading at 'Engadget'

[ Engadget | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #small number


Publishers scramble to prepare for Google’s fast mobile pages initiative

Publishers initially welcomed Google's fast-loading articles format, as a way to compete on mobile devices. But with the launch of Accelerated Mobile Pages, or AMP, just weeks away, it doesn't support all ad formats yet, which limits their ability to monetize it. As with Facebook and Apple, the... Continue reading at 'Digiday'

[ Digiday | 2016-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad formats #mobile devices


Reading the Cards

Mobile is said to be the future of digital publishing. So, what’s the best way consumers can get the news while on their mobile devices? That’s the question Jordan Cooper spent a year asking. The answer he found: Wildcard. Wildca ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #mobile devices


Medium Doubles Down on Mobile With New App

Founder Evan Williams unveiled a slew of new features and new publishing partners at an event in San Francisco last night.Recognizing that people are increasingly on their mobile devices, Medium yesterday launched a slew of new features and major updates to its iOS and Android apps that make it... Continue reading at 'Fast Company'

[ Fast Company | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android apps #major updates #publishing partners #mobile devices


Google's Accelerated Mobile Pages project aims to speed up the mobile web

Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at 'PC World'

[ PC World | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #web publishers #mobile web #apple news


A manifesto to reinvent the book marketplace

If you haven't yet thought of "the power of mobile devices in billions of pockets," now might be a good moment. Ron Martinez, founder and chief of San Francisco-based Aerbook, suggests fighting democratisation with democratisation, when it comes to "an accidental monolith, say, in the U.S. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #book marketplace


Back to School Goals and Advice

As students sharpen their pencils and charge their mobile devices, teachers and librarians tell us how they’re preparing for the first day of school. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices


Google and Facebook offer support after Nepal earthquake

When disaster strikes, technology can often be put to good use. Following the devastating earthquake that struck Nepal this week, Google and Facebook are among the companies helping those in the area, as well as people looking for friends and relatives. Google's People Finder does very much what... Continue reading at 'Betanews'

[ Betanews | 2015-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #devastating earthquake #disaster strikes #enables people


Penguin Random House Debuts New Unified Website

The publisher's newly designed website, which brings Random House and Penguin together online, is optimized for mobile devices and, according to PRH CEO Marcus Dohle is “consumer-focused.” Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices


How Marketers Can Reach Mobile-Obsessed Multicultural Millennials

"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #targeted ads #mobile devices #mobile device


Guitar World Launches Lessons App, Boosting Mobile Video Strategy

By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consuming content #publishing business #ellen harvey #mobile devices


Facebook, news outlets in talks about hosting articles on the social networking site

Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at 'PC World'

[ PC World | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huffington post #national geographic #coming months #mobile devices #sources familiar #news outlets #news article


Amazon's third party sales 'over 40% of total'

Third party sellers accounted for more than 40% of all items sold on Amazon in 2014, the online retailer has revealed. There are currently more than two million vendors on the online retail site, who sold more than two billion items worldwide last year, including books, clothing and other... Continue reading at 'The Bookseller'

[ The Bookseller | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #including books #online retailer #products directly #items sold