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Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-02-27 00:00:00 UTC ]
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The news that Facebook is working with publishers to host their content has caused a lot of hand-wringing among those who worry about ceding too much control of ad revenue and data. But in some cases, it can make sense for a publisher. For new or small ones, Facebook's exposure can help them... Continue reading at 'Digiday'
[ Digiday | 2015-03-25 00:00:00 UTC ]
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#facebook appeared
#publishing directly
#ad revenue
#make sense
#established players