#digital publishers

Publishing news tagged with #digital publishers


Digital Publishers Need a Revenue Revolution

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
More news stories like this | News stories tagged with: #digital publishers #increasingly fragmented #media landscape #walled gardens #ad blockers #fair share #publishers aren #$116 billion #unprecedented challenge #ad revenue #revenue revolution


Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at 'Media Week'

[ Media Week | 2019-11-20 11:19:56 UTC ]
More news stories like this | News stories tagged with: #digital publishers #non-advertising income


Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at 'Digiday'

[ Digiday | 2019-10-16 04:01:21 UTC ]
More news stories like this | News stories tagged with: #digital publishers #direct-sold advertising #publishers reported #large source #digiday research


Facebook Watch Updates Its Initiative of Partnering Publishers With Creators

Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at 'AdWeek'

[ AdWeek | 2019-10-15 16:45:31 UTC ]
More news stories like this | News stories tagged with: #digital publishers #test began #established communities #public figures #facebook provided #partnering publishers


What happens if they toss cookies?

There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory. It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-25 19:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #contextual advertising—served #contextual ads #middle ground #chetna bindra #open internet #major role #commercial technology #jarrod dicker #on-site behavior— #increasingly important #content displayed— #short supply #bottom line


How 'cookie matching' at Google caused an ad tech divide

Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-09 16:35:44 UTC ]
More news stories like this | News stories tagged with: #digital publishers #vendor receiving #drastically alter #big deal #complex issue #real misunderstanding #e-mail statement #phone interview #security layer #internet domains #simply identifying #health issues #digital advertising #surreptitious mechanism #evidence reveals #parties bidding


Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with: #digital publishers #unstoppable force—led #brand safety #marketing campaigns #victory tour #pride month #angerand contempt #hate speech #president trump #determine sentiment #image recognition #artificial intelligence #operational values #corporation embraces #consumers identify #fit contexts


Should your Digital Content be ADA Accessible?

With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
More news stories like this | News stories tagged with: #digital content #digital publishers #easily achieved #wcag compliance #wider range #ada accessible


The Rundown: Brand licensing shows promise for few publishers

BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand licensing #publishers appeared #digital publishers


‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior

Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #digital publishers


Google must be broken up due to its 'overwhelming' power, News Corp says

Media giant tells Australian inquiry Google’s search engine and advertising platform should be separatedGoogle should be broken up to restore a level playing field for media companies swamped by its “overwhelming” market power, News Corp has told the competition regulator.Rupert Murdoch’s... Continue reading at 'The Guardian'

[ The Guardian | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #elizabeth warren #digital publishers #consumer commission #australian competition #australian arm #rupert murdoch #search engine


Why this digital publisher refuses to blame Facebook for media's woes

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #rss feed #google play


TV Upfront and Digital NewFront 2019 calendar: the latest updates

YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company #stay up-to-date #media buyers #digital publishers #tv networks


Why video is still the best investment for digital publishers

Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading at 'Digiday'

[ Digiday | 2019-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important medium #digital publishers #video strategy


Facebook tests empowering publishers to deliver ads to Watch

Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #tv network #media companies #select group #technology executives #ad technology


BuzzFeed, Vice and Group Nine form measurement alliance

BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites.... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tubular labs #digital publishers


NBC News Snapchat show ‘Stay Tuned’ averages 25-30m viewers

Since Snap announced its integration with Comscore, NBC News and other digital publishers have trusted third-party measurement for their Snapchat traffic. The post NBC News Snapchat show ‘Stay Tuned’ averages 25-30m viewers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #nbc news


Amazon is now taking a 30 percent cut of ad sales from Fire TV

Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #e-commerce giant #commercial space #digital publishers #bigger piece #ad sales #ad inventory


These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at 'AdWeek'

[ AdWeek | 2018-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media executives #revenue streams #media brand #digital publishers


What is experiential content and why should you care?

Digital publishers have seen the future, and it is video. That sounds remarkably overblown, as consumers are firmly saying no to video. While publishers have presented the “Pivot to Video” movement as a response to young people’s changing media consumption habits, survey data reveals that news... Continue reading at 'Digiday'

[ Digiday | 2018-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news readers #digital publishers