#digital publishers

Publishing news tagged with #digital publishers


NewFronts 2020 will be overshadowed by COVID-19 and social unrest

The coronavirus and Black Lives Matter will be the elephants in the virtual room when digital publishers make their pitch to advertisers during the NewFronts next week. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-19 09:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #social unrest


Why social media is the new virtual live venue

Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape.... Continue reading at 'Advertising Age'

[ Advertising Age | 2020-05-28 13:42:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #key metric #nfl draft #at-home fitness


In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content

Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at 'Digiday'

[ Digiday | 2020-05-28 01:23:59 UTC ]
More news stories like this | News stories tagged with: #digital publishers #premium content #year ahead


‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at 'Digiday'

[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #big fish #ad sales


New survey: Digital publishers reveal strategies for growth

A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-04-24 14:35:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #digital world


‘Everyone feels the pain’: Major digital publishers enact pay and benefits cuts to stanch the bleeding

Several publishers have begun announcing their pay cuts and furlough plans as ad revenue continues drying up. Seeing patterns from previous recessions, former media execs explain why these cost controls are only temporary fixes. The post ‘Everyone feels the pain’: Major digital publishers enact... Continue reading at 'Digiday'

[ Digiday | 2020-03-31 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #pay cuts


Sports Publisher Minute Media Makes Half Its Revenue from Licensing Tech

Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
More news stories like this | News stories tagged with: #digital publishers


New Fronts Will Open in the Media Union Wars in 2020

In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including Quartz, BuzzFeed News, Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2020-01-02 15:55:48 UTC ]
More news stories like this | News stories tagged with: #digital publishers #buzzfeed news #began rising #organizing wave


New fronts will open in the media union wars in 2020

In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including Quartz, BuzzFeed News, Wirecutter and The Ringer and legacy media companies such as Hearst and NBC News all organizing. Over the past five years, the ranks of the Writers Guild of... Continue reading at 'Digiday'

[ Digiday | 2020-01-02 05:01:11 UTC ]
More news stories like this | News stories tagged with: #digital publishers #hearst #nbc news #buzzfeed news #began rising #organizing wave


Digital Publishers Need a Revenue Revolution

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
More news stories like this | News stories tagged with: #digital publishers #media landscape #walled gardens #ad blockers #fair share #publishers aren #unprecedented challenge #ad revenue


Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at 'Media Week'

[ Media Week | 2019-11-20 11:19:56 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at 'Digiday'

[ Digiday | 2019-10-16 04:01:21 UTC ]
More news stories like this | News stories tagged with: #digital publishers #digiday research


Facebook Watch Updates Its Initiative of Partnering Publishers With Creators

Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at 'AdWeek'

[ AdWeek | 2019-10-15 16:45:31 UTC ]
More news stories like this | News stories tagged with: #digital publishers #public figures


What happens if they toss cookies?

There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory. It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-25 19:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #chetna bindra #open internet #major role #jarrod dicker #increasingly important #bottom line


How 'cookie matching' at Google caused an ad tech divide

Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-09 16:35:44 UTC ]
More news stories like this | News stories tagged with: #digital publishers #big deal #e-mail statement #phone interview #digital advertising


Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with: #digital publishers #brand safety #marketing campaigns #pride month #hate speech #president trump #artificial intelligence


Should your Digital Content be ADA Accessible?

With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
More news stories like this | News stories tagged with: #digital content #digital publishers #wider range


The Rundown: Brand licensing shows promise for few publishers

BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand licensing #publishers appeared #digital publishers


‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior

Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #digital publishers


Google must be broken up due to its 'overwhelming' power, News Corp says

Media giant tells Australian inquiry Google’s search engine and advertising platform should be separatedGoogle should be broken up to restore a level playing field for media companies swamped by its “overwhelming” market power, News Corp has told the competition regulator.Rupert Murdoch’s... Continue reading at 'The Guardian'

[ The Guardian | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #elizabeth warren #digital publishers #consumer commission #australian competition #australian arm #rupert murdoch #search engine