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Digital publishers have seen the future, and it is video. That sounds remarkably overblown, as consumers are firmly saying no to video. While publishers have presented the “Pivot to Video” movement as a response to young people’s changing media consumption habits, survey data reveals that news... Continue reading at 'Digiday'
[ Digiday | 2018-09-19 00:00:00 UTC ]
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Last year, for the first time ever, more money was spent advertising online than on traditional television. So why are digital publishers still struggling? Sponsored by Rumble. The post This classic economic theory could save the digital publishing business appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-09-13 00:00:00 UTC ]
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Snapchat is taking the NewFronts plunge, participating in its first digital video showcase to impress advertisers and persuade them to hand over money to support its video endeavors.On Wednesday, the Interactive Advertising Bureau announced the lineup for this fall's new West Coast version of... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-08-30 00:00:00 UTC ]
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For digital publishers, the home page is back in vogue as Facebook sends less traffic. The post The Rundown: The home page is back. Again. appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-08-17 00:00:00 UTC ]
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With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-08-09 00:00:00 UTC ]
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Meet the author who had 60 rejections before hitting it lucky with an ebook publisher. Continue reading at 'BBC News'
[ BBC News | 2018-08-08 00:00:00 UTC ]
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Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-06-22 00:00:00 UTC ]
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Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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Companies like Hearst and Vox Media navigate the publisher model of creating content they own and the producer model of selling shows they don’t. The post Digital publishers with Hollywood ambitions adapt to new economics appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-05-29 00:00:00 UTC ]
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Netflix pays creators, but for digital publishers, there's also a ton of value in just being able to say they have a show on Netflix. The post The Netflix Effect: Publishers see Netflix deals as gateways to more TV work appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-05-18 00:00:00 UTC ]
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Cheddar, Tastemade and The Young Turks Network are prepping linear channels for YouTube's live TV service, sources say. The post YouTube TV eyes new linear channels from digital publishers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-04-06 00:00:00 UTC ]
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Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant... Continue reading at 'AdWeek'
[ AdWeek | 2018-03-02 00:00:00 UTC ]
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In this week’s Rundown, we examine why digital publishers may not find quick profits in TV. The post The Rundown: The pivot to TV isn’t easy appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-01-24 00:00:00 UTC ]
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Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at 'Fast Company'
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU’s massive expansion of data privacy rules. The GDPR is coming, and soon but publishers need to reign in the cookies running on their sites if... Continue reading at 'Digiday'
[ Digiday | 2017-07-20 00:00:00 UTC ]
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A few years ago, it would have been unthinkable for a major TV company to talk about digital publishers during its upfront presentation. The post Something old, something new: Inside NBCUniversal and BuzzFeed’s union appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-06-27 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at 'AdWeek'
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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Rep. Marsha Blackburn sponsored a bill Thursday that would increase restrictions on consumer data use by both internet service providers and so-called "edge providers" such as Google and Facebook.If passed, the ''Balancing the Rights of Web Surfers Equally and Responsibly Act of 2017'' --... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-22 00:00:00 UTC ]
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Nat Geo is bringing together digital publishers and adventure-seekers to create social content -- and sell it to advertisers. The post Nat Geo teams up with Mashable, theSkimm and others for new digital venture appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-04-20 00:00:00 UTC ]
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