#digital publishers

Publishing news tagged with #digital publishers

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Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pop star #digital publishers #technological advances #shake things #industry executives


Why A&E Networks Wants to Operate More Like a Publisher

A&E Networks quietly hired "editors-in-chief" earlier this year. The cabler, whose channels include Lifetime and History, isn't launching a magazine, but it does want to operate more like a publisher. And during this year's upfront, A&E Networks wants advertisers to view the company less... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ae networks #tuesday night #digital publishers


Digital TV Players Eye Blockchain to Block Facebook, Google

Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blockchain technology #digital publishers #digital currency #established players


When it comes to video, more publishers are betting on mobile web versus apps

Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at 'Digiday'

[ Digiday | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #mobile apps #downward trend #mobile websites


‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts

The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at 'Digiday'

[ Digiday | 2017-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers meet #biggest question #facebook live #digital publishers #bottom line #sponsored content


How publishers squeeze new traffic out of their old content

Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of... Continue reading at 'Digiday'

[ Digiday | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monthly traffic #evergreen content #content appeared #digital publishers #multiple times


The year in new platform features and tweaks, ranked

It was a busy year for digital media companies. New features like Facebook Live and Instagram Stories introduced publishers to new content formats and the potential to reach massive audiences. On the flip side, platforms’ priorities constantly seemed to be shifting, which often led to dramatic... Continue reading at 'Digiday'

[ Digiday | 2016-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #busy year #platform features #facebook live #content formats #flip side #digital publishers


The End of Digital Advertising as We Know It

The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at 'Knowledge@Wharton'

[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #saturation point #digital publishers


How Kik is using chatbots to monetize mobile messaging

Advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely.... Continue reading at 'Digiday'

[ Digiday | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kik services #internet companies #digital publishers #great journalism #sponsored content


Google's Attack on Mobile Interstitials Provokes That Familiar Mix of Applause and Fear

Google is popping off against one of the most annoying practices among digital publishers: interstitial messages that obscure the content consumers seek via mobile search.Deeming most interstitials "intrusive," the world's largest search engine said Tuesday that publishers displaying... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #mobile sites #search results


Digital Media Companies Continue Slow March Toward TV

It's no longer a question of "if," it's a question of "when." Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV, even though it's taking a little longer than some media-watchers might have predicted.On Friday, "daily digital... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #vox media #recent interview


Live video takes center stage at the presidential conventions

Facebook, YouTube, Twitter and a whole host of digital publishers plan to bring gavel-to-gavel live coverage of the Republican and Democratic National Conventions. This includes live streams of the speeches and onstage shenanigans from legacy outlets like ABC News and CBS News, as well as... Continue reading at 'Digiday'

[ Digiday | 2016-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #presidential conventions #abc news #cbs news #digital publishers #huffington post


Reality check: Video won’t save the day for digital publishers desperate for growth

Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at 'Digiday'

[ Digiday | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growth appeared #reality check #digital publishers #meaningful revenue


Mobile operator Three to introduce ad blocking

Move to ‘give customers more control, choice and greater transparency’ will prompt concern among digital publishers and advertisersMobile company Three is to introduce ad blocking across its UK and Italian networks, making it the first major European operator to do so.Three has struck a deal... Continue reading at 'The Guardian'

[ The Guardian | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give customers #greater transparency #digital publishers


Powa Does Away With QR Codes to Allow Instant Orders Off Print Ads, Packages

Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #find ways #digital publishers


Mashable Shop Is a Native Ad That's Also an Online Store

Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online store #digital publishers #branded videos #making money


The Guardian's Tim Gentry on Why the Digital Advertising Problem Needs a Unified Solution

It's a hard call to make, with disincentives for the first to make it, but there's a growing acknowledgement that digital publishers and advertisers have failed to deliver on the promise that digital advertising held.   The ability to id ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Digital Advertising’s Uncertain Future Focuses on Publishers

A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players.   Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #digital advertising #vice media


7 charts that show who’s dominating mobile

The mobile Web is exploding, growing doubly as fast as traffic to apps, according to comScore's latest mobile report. Monthly visitors to the top 1,000 mobile Web properties nearly tripled to 9 million people on average, the report shows. The rise in mobile traffic on smartphones opens a... Continue reading at 'Digiday'

[ Digiday | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile web #monthly visitors #report shows #digital publishers


New Breed of Digital Publishers Just Say No to Ad Tech

Today’s new breed of digital publishers is just not that into ad tech.     Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 &nd ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #ad tech #vox media