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Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-02-27 00:00:00 UTC ]
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#blockchain technology
#digital publishers
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#established players
Amazon has launched its own digital currency for apps and games in the UK, six months after the... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-11-22 00:00:00 UTC ]
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#digital currency