Magazine publisher Dennis is leading a project to use blockchain technology to improve transparency within digital ad transactions. The post Dennis is trying to use blockchain to improve programmatic transparency appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-07-07 00:00:00 UTC ]
News tagged with:
#blockchain technology
As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social feeds
#organic reach
#increasingly relying
#paid social
#growing problem
#media buyers
In the face of common pressures, traditionally competitive publishers have realized they can command more weight against the dominance of Facebook and Google by collaborating. The latest example is national newspaper Trinity Mirror and specialist magazine group Dennis. Trinity Mirror will cherry... Continue reading at Digiday
[ Digiday | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#niche publishers
#trinity mirror
#change hands
#commercial teams
Nicole Dennis-Benn describes her debut novel, "Here Comes the Sun" (Norton, July), as “a love letter to Jamaica—my attempt to preserve her beauty by depicting her flaws.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nicole dennis-benn
#love letter
Facebook has published its latest Global Government Requests Report covering the second half of 2015. The transparency report reveals that there has been as 13 percent increase in the number of government requests for data, but it also shows that Facebook is still not able to be as transparent... Continue reading at Betanews
[ Betanews | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data requests
#government requests
Third quarter sales rose 27% in Scholastic's trade division over the same period a year ago, helping to boost total revenue for the company by 5.8%. Scholastic cut its net loss to $9.0 million in the quarter, from $22.1 million in the third period of fiscal 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade division
#net loss
Book discovery is about more than simple metadata. Here are five things publishers can do to make their products easier for consumers to find. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ways publishers
#book discovery
#things publishers
Dennis Publishing makes the majority of its £17 million digital revenue from advertising but is securing its future with a major e-commerce push. It has moved into uncharted waters following its acquisition of e-commerce site Buyacar and has spent the last year integrating the business, gaining... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sell cars
#dennis publishing
#uncharted waters
When it comes to reading books, things have changed quite a bit since school days, well, depending on your age. Now many people read books on electronic devices and, while tablets are fine, the Amazon Kindle leads the way. Amazon is planning to roll out a big update to its handheld devices.... Continue reading at Betanews
[ Betanews | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big update
#book recommendations
#reading books
#school days
#handheld devices
#home screen
Facebook is taking more of a "survey says" approach to what users will see in their news feeds. In a blog post published today, Facebook software engineers Cheng Zhang and Si Chen explained that the Menlo Park, Calif.-based company's traditional ways of determining what shows up in feeds—likes,... Continue reading at AdWeek
[ AdWeek | 2016-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#-based company
#full picture
#provide feedback
Reactions will enhance Facebook's classic Like button with emoji responses that convey emotions ranging from anger to awe.As revealed in October, Facebook has been hard at work reinventing the famed Like button—and Bloomberg got the inside scoop. In a profile published Wednesday, Bloomberg digs... Continue reading at Fast Company
[ Fast Company | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook decided
#officially launch
The AAP, working with the United Negro College Fund, is offering paid summer internships in the book industry to African American students at Historical Black Colleges and Universities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book biz
#book industry
Canadian booksellers, who reported last month that they were struggling with sluggish shipments from HarperCollins, say improvements have been made. Many, though, are hoping for quicker, more reliable service in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian booksellers
The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday
[ Digiday | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic appeared
#sales team
#publishing world
#revenue potential
#media companies
Neill Denny, former editor-in-chief of The Bookseller, is joining BookBrunch, where he will work alongside editor Nicholas Clee. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#neill denny
Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#core audience
#publishing giant
#senior director
#media world
Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long-term strategy
#publisher offers
#actual people
#adweek magazine
From lifestyle aids to productivity tools, travel planners to social media, here are the apps that should have a place on your homescreenA recent study by market research firm Nielsen claimed that the average person uses 27 apps a month, which sounds like very few considering that Apple and... Continue reading at The Guardian
[ The Guardian | 2015-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google maps
#productivity tools
#average person
#app stores
#reading ebooks
Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those... Continue reading at Advertising Age
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital-media companies
#ad tech
#5% commission
Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers make
#ad space
#app publishers
Ben Denckla explains how he converted Lionel Lord Tennyson's 1933 autobiography into an ebook, and in the process updated it for the 21st century. The post How To: Improving a Print Book By Converting it Into an Ebook appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print book
#21st century