Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading >> [ Source: Digiday | 2022-11-16 15:33:50 UTC ]
HarperCollins Christian Publishing announced the hiring of Nekasha Pratt as senior director of marketing at Thomas Nelson and Zondervan Fiction. Additionally, the publisher announced the promotions of four existing staff members to director roles, including Brad Hill, Mark Glesne, Stephanie... Continue reading >> [ Source: Publishers Weekly | 2020-10-29 04:00:00 UTC ]
IDW Publishing has named Nachie Marsham its new publisher, while Veronica Brooks, formerly senior director to the v-p of creative affairs, has been promoted to v-p of creative affairs. Continue reading >> [ Source: Publishers Weekly | 2020-09-02 04:00:00 UTC ]
[caption id="attachment_144315" align="alignright" width="150"] Steve Grune[/caption] Meredith Corp.'s VP of brand licensing, Steve Grune, is stepping down after 18 months in that role and eight years with the company overall. He'll be succeeded by Toye Cody and Sondra Newkirk, who have each... Continue reading >> [ Source: Folio Magazine | 2020-03-13 15:22:57 UTC ]
Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading >> [ Source: Advertising Age | 2019-10-18 21:39:48 UTC ]
Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as... Continue reading >> [ Source: Advertising Age | 2019-10-14 19:04:03 UTC ]
Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading >> [ Source: Advertising Age | 2019-09-27 20:39:27 UTC ]
Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading >> [ Source: Advertising Age | 2019-09-27 20:39:27 UTC ]
On July 16, Adweek convened some of the most powerful women in media and advertising. Check out the best shots from the event as well as Adweek's upcoming events, if you want in on the action. (L. to r.) Shyama Puliyanda, senior director, Kantar; Mandy Rico, global director, Inclusion Index;... Continue reading >> [ Source: AdWeek | 2019-07-22 22:30:01 UTC ]
[caption id="attachment_81710" align="alignright" width="150"] Keith Grossman[/caption] Time appointed Keith Grossman as its new president in an effort to build out its leadership team, following the sale of the magazine to Marc and Lynne Benioff from Meredith Corp. last September. Starting... Continue reading >> [ Source: Folio Magazine | 2019-07-18 16:48:42 UTC ]
A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits... Continue reading >> [ Source: Advertising Age | 2019-06-10 14:30:00 UTC ]
Promote the book, promote the author, and sell the heck out of the book!” is Linda Duggins’s simple description of her responsibilities as senior director of publicity at Grand Central Publishing. Continue reading >> [ Source: Publishers Weekly | 2019-03-29 00:00:00 UTC ]
Kickstarter's senior director of publishing, Margot Atwell, predicts what successful publishers will look like in 2025. Continue reading >> [ Source: The Bookseller | 2019-03-26 00:00:00 UTC ]
The Bend Venture Conference is back this fall and will feature a keynote from "Bloomberg Technology" anchor and executive producer Emily Chang. The conference is slated for Oct. 18 and Oct. 19 in downtown Bend. Chang authored the book “Brotopia,” which was released in February and chronicles... Continue reading >> [ Source: Silicon Valley Business Journal | 2018-08-25 00:00:00 UTC ]
Erica Curtis has been named director of marketing strategy, in addition to her prior roles, on Penguin Random House's consumer marketing development team. Max Minckler joins the team as senior director of consumer insights. Continue reading >> [ Source: Publishers Weekly | 2018-07-24 00:00:00 UTC ]
Rachel Fershleiser has joined the Knopf Doubleday Publishing Group as senior director of marketing for Knopf, Pantheon, and Schocken Books, effective immediately. Continue reading >> [ Source: Publishers Weekly | 2018-01-23 00:00:00 UTC ]
Book industry players need to work closer together to ensure the audiobook market reaches its full potential, Laurence Howell, senior director at Audible UK, told the FutureBook Conference today. Continue reading >> [ Source: The Bookseller | 2016-12-03 00:00:00 UTC ]
Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organized by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared... Continue reading >> [ Source: AdWeek | 2016-06-09 00:00:00 UTC ]
Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data... Continue reading >> [ Source: Advertising Age | 2015-09-30 00:00:00 UTC ]
In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading >> [ Source: AdWeek | 2015-08-20 00:00:00 UTC ]