Erica Curtis has been named director of marketing strategy, in addition to her prior roles, on Penguin Random House's consumer marketing development team. Max Minckler joins the team as senior director of consumer insights. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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HarperCollins Christian Publishing announced the hiring of Nekasha Pratt as senior director of marketing at Thomas Nelson and Zondervan Fiction. Additionally, the publisher announced the promotions of four existing staff members to director roles, including Brad Hill, Mark Glesne, Stephanie... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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Parneshia Jones, an 18-year veteran at Northwestern University Press, most recently serving as trade editorial director, was named director. She is the first Black person in the press's 127-year history to hold that position. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
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IDW Publishing has named Nachie Marsham its new publisher, while Veronica Brooks, formerly senior director to the v-p of creative affairs, has been promoted to v-p of creative affairs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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[caption id="attachment_144315" align="alignright" width="150"] Steve Grune[/caption] Meredith Corp.'s VP of brand licensing, Steve Grune, is stepping down after 18 months in that role and eight years with the company overall. He'll be succeeded by Toye Cody and Sondra Newkirk, who have each... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-13 15:22:57 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as... Continue reading at Advertising Age
[ Advertising Age | 2019-10-14 19:04:03 UTC ]
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In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading at Advertising Age
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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On July 16, Adweek convened some of the most powerful women in media and advertising. Check out the best shots from the event as well as Adweek's upcoming events, if you want in on the action. (L. to r.) Shyama Puliyanda, senior director, Kantar; Mandy Rico, global director, Inclusion Index;... Continue reading at AdWeek
[ AdWeek | 2019-07-22 22:30:01 UTC ]
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[caption id="attachment_81710" align="alignright" width="150"] Keith Grossman[/caption] Time appointed Keith Grossman as its new president in an effort to build out its leadership team, following the sale of the magazine to Marc and Lynne Benioff from Meredith Corp. last September. Starting... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-18 16:48:42 UTC ]
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Sally Marvin has been named director of publicity at Gallery, while Jennifer Robinson will shift back to working full-time on campaigns. Jean Anne Rose will leave the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-10 04:00:00 UTC ]
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A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 14:30:00 UTC ]
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Promote the book, promote the author, and sell the heck out of the book!” is Linda Duggins’s simple description of her responsibilities as senior director of publicity at Grand Central Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
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Kickstarter's senior director of publishing, Margot Atwell, predicts what successful publishers will look like in 2025. Continue reading at The Bookseller
[ The Bookseller | 2019-03-26 00:00:00 UTC ]
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The Bend Venture Conference is back this fall and will feature a keynote from "Bloomberg Technology" anchor and executive producer Emily Chang. The conference is slated for Oct. 18 and Oct. 19 in downtown Bend. Chang authored the book “Brotopia,” which was released in February and chronicles... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-08-25 00:00:00 UTC ]
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Erica Curtis has been named director of marketing strategy, in addition to her prior roles, on Penguin Random House's consumer marketing development team. Max Minckler joins the team as senior director of consumer insights. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
More news stories like this