MTV Uses Twitter to Gauge How Well It's Doing on Snapchat

Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organized by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared toward millennials. MTV is one of a handful of publishers on Snapchat that produces for Discover—the part of the app where roughly 20 media brands publish daily content—and manages its own account. MTV often asks musicians to take over the account for a day and posts behind-the-scenes looks at awards shows. In the case of Discover, Snapchat sends MTV a detailed daily email breaking down how many people open its edition, how many look at specific articles and videos and how many view the entire edition, said Cory Midgarden, MTV's Snapchat Discover producer. Meanwhile, Snapchat is also beefing up its measurement efforts for advertisers that run vertical video ads alongside Discover content. Today, the app confirmed it's working with analytics company Moat to develop a metric that will measure the time exposed to both video and audio. The app also has deals with Millward Brown, Nielsen, Sizmek and Innovid. But when it comes to MTV's own Snapchat account, the publisher has to be a bit more creative in figuring out how many eyeballs its photos and videos reach. While the brand can see basic stats—like how many people looked at or took a screenshot of a piece of content—it also uses... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-09 00:00:00 UTC ]

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The Native Publishers Reclaiming Indigenous Storytelling

Native publishers are critical in preserving and amplifying Indigenous perspectives. While narratives about Indigenous peoples often focus on the devastating impacts of colonization—death, disease, grief, and addiction—these publishing programs create space for the full spectrum of the Native... Continue reading at Electric Literature

[ Electric Literature | 2024-11-27 12:05:00 UTC ]
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Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget

[ Engadget | 2024-07-30 13:00:52 UTC ]
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New Historical Fiction Books

From the dark heart of a misguided follower to the young hand of a diarist whose words outlived her, these novels encompass the full spectrum of humanity. Continue reading at The New York Times

[ The New York Times | 2023-09-15 16:58:33 UTC ]
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An A-Z Alphabet of Science Fiction and Fantasy Authors of Color

Looking to diversify your reading list? Then this alphabet of SFF authors of color is a great place to start! Continue reading at Book Riot

[ Book Riot | 2023-07-19 10:37:00 UTC ]
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How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
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New Mexico Is a Great Place for Sci-Fi

The state is home to an unusually high concentration of science fiction writers and a strong mix of science and superstition. Continue reading at Wired

[ Wired | 2022-11-04 16:00:00 UTC ]
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How do you choose a book? Book lists by other writers are a great place to start

Critic Michael Dirda explores book compilations and how they can steer readers to great books. Continue reading at The Washington Post

[ The Washington Post | 2022-03-02 17:00:36 UTC ]
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‘Places of Mind: A Life of Edward Said’ explores the full spectrum of sources that shaped the scholar’s ideas

Nearly 20 years after Said’s death, Timothy Brennan revisits the professor’s life. Continue reading at The Washington Post

[ The Washington Post | 2021-04-28 13:00:00 UTC ]
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HCCP Names Five New Directors

HarperCollins Christian Publishing announced the hiring of Nekasha Pratt as senior director of marketing at Thomas Nelson and Zondervan Fiction. Additionally, the publisher announced the promotions of four existing staff members to director roles, including Brad Hill, Mark Glesne, Stephanie... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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Marsham Named IDW Publisher; Brooks Promoted to V-p of Creative Affairs

IDW Publishing has named Nachie Marsham its new publisher, while Veronica Brooks, formerly senior director to the v-p of creative affairs, has been promoted to v-p of creative affairs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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Publishing the full Spectrum

For a long time, I felt like I had been failed by publishing. After a diagnosis of Aspergers Syndrome - now Autism Spectrum Disorder (or ASD) in 2015 - I set out to learn more about my new ‘label’, and what it meant to me. Recommendations included looking to TV, because characters such as... Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 22:34:00 UTC ]
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Meredith Promotes Two to Succeed Grune as VP, Licensing | People on the Move

[caption id="attachment_144315" align="alignright" width="150"] Steve Grune[/caption] Meredith Corp.'s VP of brand licensing, Steve Grune, is stepping down after 18 months in that role and eight years with the company overall. He'll be succeeded by Toye Cody and Sondra Newkirk, who have each... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-13 15:22:57 UTC ]
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Edward Stanford Travel Writing shortlists unveiled

Fifty-seven books in 10 awards categories have been shortlisted for the Edward Stanford Travel Writing Awards (full listings below), with Vivien Godfrey, chairman and chief executive of Stanfords, calling it “a sensational line up of immensely talented writers across the full spectrum of the... Continue reading at The Bookseller

[ The Bookseller | 2019-12-09 14:56:23 UTC ]
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Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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This week's agency moves, hires, and partnerships: October 14, 2019

Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as... Continue reading at Advertising Age

[ Advertising Age | 2019-10-14 19:04:03 UTC ]
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By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Leading Women Took the Stage at Adweek’s Women Trailblazers Event

On July 16, Adweek convened some of the most powerful women in media and advertising. Check out the best shots from the event as well as Adweek's upcoming events, if you want in on the action. (L. to r.) Shyama Puliyanda, senior director, Kantar; Mandy Rico, global director, Inclusion Index;... Continue reading at AdWeek

[ AdWeek | 2019-07-22 22:30:01 UTC ]
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Former Bloomberg CRO Keith Grossman Tapped as Time President | People on the Move

[caption id="attachment_81710" align="alignright" width="150"] Keith Grossman[/caption] Time appointed Keith Grossman as its new president in an effort to build out its leadership team, following the sale of the magazine to Marc and Lynne Benioff from Meredith Corp. last September.  Starting... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-18 16:48:42 UTC ]
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Fortnite emerges as a social media platform for Gen Z

A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits... Continue reading at Advertising Age

[ Advertising Age | 2019-06-10 14:30:00 UTC ]
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