Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once seemed incompatible, but here's what is helping bring the two together. The long-called-for movement for makers of display ads to evolve from using Flash software to HTML5 is finally upon us, underscored by Amazon's switch to HTML5-only promos and The Washington Post committing to publishing its content on Facebook with the software. On desktops and mobile, ads via HTML5 work better than those made with Flash, improving campaign deliverability by as much as 50 percent and bolstering marketers' willingness to budget for creative programmatic—defined as the science of targeting images and copy at individual consumers. Now, advertiser and investor money is flowing to creative programmatic startups like PaperG, Persio and Spongecell, among others. For instance, PaperG this week announced a fundraising round of $5 million after picking up publishing clients including Hearst, Charter Media and Tribune. "With Flash, you could have 10 different creatives with 10 different ways, so you'd have in the order of magnitude of about 100 different versions of the ad," explained Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, which on Monday... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-30 00:00:00 UTC ]
Engadget readers like yourself are probably more tech savvy than the average person. That means you may get roped into helping older family members with email woes, new phone setups, or deciphering if a message is legit or a phishing scam. In my family, I’ve become my mother’s unofficial IT... Continue reading at Engadget
[ Engadget | 2024-01-15 14:00:13 UTC ]
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Bonnier Books UK has acquired independent Scottish publisher Black & White Publishing as part of its long-term strategy for growth. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 19:25:22 UTC ]
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Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at AdWeek
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at AdWeek
[ AdWeek | 2016-12-12 00:00:00 UTC ]
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Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie... Continue reading at AdWeek
[ AdWeek | 2016-10-31 00:00:00 UTC ]
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As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack... Continue reading at AdWeek
[ AdWeek | 2016-09-06 00:00:00 UTC ]
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Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Christian L. Tom, NowThis Media Alex Fine It's an understatement to say that the current media climate is in flux. In fact, with ever-growing... Continue reading at AdWeek
[ AdWeek | 2016-07-11 00:00:00 UTC ]
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Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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These days, MySpace, the dominant social media network before being upstaged by Facebook, is valuable mostly for its data. MySpace still has a billion registered users around the world, and the data on those users is a hot commodity. But there's also a little more consumer activity left on the... Continue reading at Advertising Age
[ Advertising Age | 2016-04-29 00:00:00 UTC ]
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Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having grown tired of waiting for a phone operator to change his flight, he turned to the airline's mobile app—only to... Continue reading at AdWeek
[ AdWeek | 2016-04-04 00:00:00 UTC ]
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Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at AdWeek
[ AdWeek | 2016-03-22 00:00:00 UTC ]
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The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl.... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
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The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl.... Continue reading at AdWeek
[ AdWeek | 2016-03-05 00:00:00 UTC ]
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Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at AdWeek
[ AdWeek | 2016-01-19 00:00:00 UTC ]
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Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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The Muppets is just one of several freshman shows with a pre-sold brand the networks hope give them an edge this fall. The prime-time schedule includes two movie adaptations (Fox's Minority Report, CBS' Limitless), a spinoff (NBC's Chicago Med), a revival (NBC's Heroes Reborn) and a comic book... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. ... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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