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Get 'Researching UX: Analytics' ebook ($30 value) FREE for a limited time

Good user experience (UX) design is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far, however. To get the full picture of how users are engaging with your website or app, you’ll need to use quantitative evidence in the form of analytics.... Continue reading at 'Betanews'

[ Betanews | 2017-05-10 00:00:00 UTC ]
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How Facebook Is Using Surveys to Improve Its News Feed and Give Users What They Want

Facebook is taking more of a "survey says" approach to what users will see in their news feeds. In a blog post published today, Facebook software engineers Cheng Zhang and Si Chen explained that the Menlo Park, Calif.-based company's traditional ways of determining what shows up in feeds—likes,... Continue reading at 'AdWeek'