How Facebook Is Using Surveys to Improve Its News Feed and Give Users What They Want

Facebook is taking more of a "survey says" approach to what users will see in their news feeds. In a blog post published today, Facebook software engineers Cheng Zhang and Si Chen explained that the Menlo Park, Calif.-based company's traditional ways of determining what shows up in feeds—likes, clicks, comments, shares—don't always give a full picture of what users want. And the changes could weed out publishers that rely on clickbait for traffic. Facebook asked more than 1,000 users to rate their daily experience and provide feedback on how it can be improved. It also surveyed tens of thousands of people around the world to better understand how well feeds are being ranked. Respondents were asked to give stories a rating of up to five stars according to how much they wanted to see each one show up in their news feed. Facebook uses algorithms to determine what people see based on each user's connections and activity on the platform. Updates to the news feed algorithm will include the probability that users want to see a given story and how likely they are to engage with it. "We saw through our research that people reported having a better newsfeed experience when the stories they see at the top are stories they are both likely to rate highly if asked and likely to engage with," the engineers wrote. So, how will this affect Pages, the section brands use to manage their Facebook page? That depends on the scope of the audience, how frequently a brand posts and what it... Continue reading at 'AdWeek'

[ AdWeek | 2016-02-02 00:00:00 UTC ]

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Google’s Gemini-powered photo search arrives in early access

Google’s AI-powered Photos upgrades are beginning to trickle in. Ask Photos, the Gemini-powered chatbot that lets you get ultra-specific and conversational with your photo searches, is launching in early access for select users in the US. In addition, the improved search for more descriptive... Continue reading at Engadget

[ Engadget | 2024-09-05 16:00:41 UTC ]
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GPT-4 unleashed: Here’s what it will mean for AI chatbots

OpenAI unveiled GPT-4 today, its next-gen large language model that is the technical foundation for both ChatGPT and Microsoft’s Bing AI chatbots. It’s a profound upgrade, potentially opening the door for major advances in both the capabilities and features of today’s AI... Continue reading at PC World

[ PC World | 2023-03-14 19:29:22 UTC ]
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Google's new tool will let EU publishers get paid for longer news snippets in search

Google has inked agreements with over 300 news publications in Germany, Hungary, France, Austria, the Netherlands and Ireland that would allow it to publish snippets of their stories on Search. The tech giant has announced the development in a blog post, where it has also launched new tool that... Continue reading at Engadget

[ Engadget | 2022-05-11 10:25:45 UTC ]
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World Literature Today Announces 2021 Neustadt Festival Poster Design Contest Winners

News and Events The first-place winning design in the 2021 Neustadt Lit Fest poster design project by Sydney Sleeper University of Oklahoma students Sydney Sleeper, Andie Trillo and Jamie McCarley have been awarded first, second and third place,... Continue reading at World Literature Today

[ World Literature Today | 2021-07-21 14:32:49 UTC ]
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Three OU Visual Communication students awarded for their designs for the 2019 Neustadt Lit Festival

News and Events The prize-winning poster design by OU student Marley Smith NORMAN, OKLA. (Friday, September 13, 2019) – University of Oklahoma students Marley Smith, Abby Merz, and Sadie Gorham have been awarded first, second, and third place,... Continue reading at World Literature Today

[ World Literature Today | 2019-09-13 16:04:43 UTC ]
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Smith, Leaver Form New Company, Buy Carlton Books

Mark Smith and Marcus Leaver, two publishing veterans with lots of trans-Atlantic publishing experience, have formed a new U.K.-based company, which has already made the first of what the two said are likely to be several acquisitions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-01 00:00:00 UTC ]
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Wholesaler American West Books Acquired

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[ Publishers Weekly | 2017-07-18 00:00:00 UTC ]
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Literati, a New Subscription Service for Kids' Books, Launches

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[ Publishers Weekly | 2017-02-22 00:00:00 UTC ]
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Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content

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[ AdWeek | 2016-03-25 00:00:00 UTC ]
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How Facebook Is Using Surveys to Improve Its News Feed and Give Users What They Want

Facebook is taking more of a "survey says" approach to what users will see in their news feeds. In a blog post published today, Facebook software engineers Cheng Zhang and Si Chen explained that the Menlo Park, Calif.-based company's traditional ways of determining what shows up in feeds—likes,... Continue reading at AdWeek

[ AdWeek | 2016-02-02 00:00:00 UTC ]
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'Reject authors constructively or face alienating them'

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[ The Bookseller | 2015-12-05 00:00:00 UTC ]
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Quarto Starts New Consumer Site

The Quarto Group has launched QuartoKnows.com, a new consumer facing site that showcases and promotes the U.K.-based company’s entire global publishing program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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Lost My Name Snags $9M in Series A Funding

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[ Publishers Weekly | 2015-06-25 00:00:00 UTC ]
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Coming Soon: Ads on Instagram

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[ AdWeek | 2013-10-04 00:00:00 UTC ]
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Judge bars Apple from price-fixing deals with ebook publisher

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Facebook announces Mobile Games Publishing pilot program

Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget

[ Engadget | 2013-07-30 00:00:00 UTC ]
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Apple, ebook publishers look to settle EU antitrust dispute

Apple and four major ebook publishers have offered retailers such as Amazon.com the option to set their own prices for ebooks for the next two years in a bid to end an antitrust investigation in the European Union. The European Commission launched the investigation into allegations of cartel... Continue reading at PC World

[ PC World | 2012-09-19 00:00:00 UTC ]
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